Among some discarded _Metropolitan_ covers I found one by Stanislaus--the head of a girl wearing a white-and-red-striped toboggan cap against a pea-green background. By substituting the toboggan-cap red for the pea-green background, with the artist’s approval, we obtained a poster effect that dominated the newsstands and achieved an immediate sellout. [Illustration] ENTER MR. HEARST In the Nineties I had been asked to provide a lay-out for the Sunday magazine section of Mr. Hearst’s New York paper. I could not do this properly except at my Wayside Press. This the typographic union would not permit, but in the years that followed, I enjoyed an intermittent part-time association with Mr. Hearst--working on magazines, papers and motion pictures. One of these assignments was _Good Housekeeping_. This magazine had been published by the Phelps Company, and had achieved a circulation of 250,000 copies. Additional sales would tax the plant and necessitate more equipment and the magazine was sold to William Randolph Hearst. I was asked to design a new lay-out and to take over the art editorship during its formative period. For the new venture Mr. Hearst ordered a Winston Churchill serial--_Inside the Cup_ if my memory is not at fault. Mr. Tower, the editor brought from Springfield, said this would mean taking out departments and a loss of half the circulation--but the departments came out, the serial went in, Mr. Tower resigned, Mr. Bigelow became editor, and circulation mounted into the millions! In 1915 Mr. Hearst asked me if I could arrange to give him all of my time and art-supervise production of the motion picture serial, _Patria_, starring Irene Castle. I agreed. In 1920, after writing, staging and directing _Moongold_, a Pierrot fantasy photographed against black velvet, using properties but no pictorial backgrounds--an independent production launched with a special showing at the Criterion Theater in Times Square, I returned to Mr. Hearst in an art and typographic assignment including magazines, newspapers, motion pictures and a trip to Europe where commissions were placed with Edmund Dulac, Arthur Rackham and Frank Brangwyn. Somewhere along the trail _Spoils_, a drama in verse, and _Launcelot and the Ladies_, a novel, were written--the former printed in _Hearst’s International_ and the latter destined to carry a Harper & Brothers imprint--but not to become a best seller.