Nelson, William, 1816-1887; Publishers and publishing
With characteristic energy the young student, now in his nineteenth
year, set himself to grapple with the novel difficulties of the
book-trade. Neither the irksome drudgery nor the uncongenial demands
incident to the business daunted the youthful adventurer, who had so
recently found his highest vocation in the mastery of Latin quantities,
and the triumphs of competitive hexameters after the models of Horace
and Virgil. In the summer of 1880, the present writer spent some weeks
with his old schoolmate at Philiphaugh, in the vale of Yarrow, famous as
the scene of Montrose’s last battle. During an excursion to Berwick,
with the special object of visiting another schoolmate, he pointed out
more than one book-store in the old Border town, familiar to him in
association with his first experiences as a commercial traveller, and
humorously described those early ventures in the disposal of his
literary wares. According to Johnson of Liverpool, his journey extended
to that city, and Mr. Johnson gave him his first large order for books.
He had already succeeded in overcoming the prejudices of the regular
trade, and fixed a scale of prices which disarmed their antagonism.
The books, as already stated, were for the most part reprints from
standard and popular works beyond the range of copyright restrictions.
Their paper-covered boards and imperfect printing were in striking
contrast to the choice typography, paper, and binding, and the tasteful
illustrations, which characterized the works issued by the firm in later
days. Yet the germ even of this was already discernible in the engraved
frontispieces and vignette titles introduced to catch the eye and cater
for the popular taste.
So early as 1829, Mr. Thomas Nelson, senior, had aimed at the extension
of his business by engaging a commercial traveller to push the sales of
his publications with the trade. Mr. James Macdonald was first
despatched on this mission; but as Curwen states, in his “History of
Booksellers,” owing to the stigma attached to the unwonted nature of the
business, his mission was a failure. “At Aberdeen the booksellers rose
up in arms, and only one had the courage to give him an order.” To him
succeeded, ere long, Mr. James Peters, a more successful agent, and a
faithful _attaché_ of the house through all its later fortunes till his
death. But Curwen says: “It was not until Mr. William Nelson, the
eldest son of the founder, took to the road that the trade business was
really consolidated, not only in Scotland, but also in the chief towns
of the United Kingdom. In fact, it may be said that Mr. William Nelson
was the real builder of the business, working upwards from a foundation
that was certainly narrow and circumscribed. Mr. Thomas Nelson, the
younger brother, soon after this admitted to the firm, undertook the
energetic superintendence of the manufacturing department, and was the
originator of the extensive series of school books.”
Public-domain text, read in full here on John Shaqi.
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