Wilson's Tales of the Borders and of Scotland, Volume 05
General
Wilson's Tales of the Borders and of Scotland, Volume 05
Scottish Borders (Scotland) -- Fiction
"You are about," said my uncle, "to enter upon a profession, the profits
of which, if rated according to shop regulations, would be altogether
inadequate to the recompense of your risk and trouble; you must,
therefore, effect an 'assurance,' as it were, by disposing of every
article at the highest price you can possibly obtain. Ask, if you mean
to secure a reasonable and a remunerating profit, at least double the
prime or original cost; and thus you can afford to be prigged, or beat
down from penny to penny, till you all but swear that the purchaser has
the article below prime cost. In all your travels, never lodge at an inn
or public house. One single instance of this, well authenticated, would
ruin your trade for ever; for every lad and lass, every guidman and
guidwife, would infallibly conclude, that, if you could afford such
expensive accommodation, it must undoubtedly be at their cost--it must
be exacted from the ribbons, shawls, gown and waistcoat pieces, with
which you supply them. You must, therefore, fix, as soon as may be, upon
your points or stations of regulated half-yearly or yearly calls; and
this is undoubtedly one of the nicest and most delicate points of your
profession, and must be managed, not so much on any general principle,
as by a reference to character and circumstance. There are, undoubtedly,
many farm-houses, from which the sooner that you depart, and relieve the
dogs of their clamour, the better. But this is not their universal or
even general character. Whenever you find the guidwife couthy and
heartsome, the guidman gruff, and frank, and honest, and the daughters
young and buxom, there deposit your pack on Saturday night, and if
greatly pressed, do not lift it again till Tuesday or Wednesday morning.
Monday or Tuesday, if you are up to your trade, can be advantageously
employed in exhibiting, bit by bit, and at intervals, the wonders of the
pack; in retailing, with a corresponding parsimony, your country and
city news; and in disposing of as many articles on trust (for you must
never deal for ready money only), as may entitle you to announce your
return with new patterns and fashions that day six or twelve months. To
the sheep or stock-farmer in particular, your periodical visits will be
the welcomest: for, as he lies at a distance from shops or cities, his
wants will be numerous, and his knowledge of the market price imperfect
in proportion. To him, too, you can render yourself useful on various
occasions. At speaning and smearing time, in particular, you can lend
him a lift; for you must never grudge a little labour of this sort, to
secure you a good market, and a welcome back again. There is a way, too,
of gratifying your customers, and of benefiting at the same time
yourself, which you would do well to observe: Whenever occasion may
offer, your maxim is to please them on the spot, and without delay; for
delays in purchasers, like those in other matters, are dangerous. Your
Public-domain text, read in full here on John Shaqi.
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