If a man is a celebrity you interview him, and if you interview
him he is a celebrity.
You will not believe me (though I don't care a double-blank domino if you
don't, for it is true) when I tell you that an opposition society already
exists--a society for the manufacture of celebrities. Self-puffery has
always gone on in a sporadic fashion, most people sending their own puffs
to the papers, and rolling their own logs, on the principle that if you
want a thing done well you must do it yourself. But the idea of the
society is the organisation of self-puffery. It is done through an
association which undertakes (for a fee) to insert anything you choose to
send it about yourself in a hundred native papers, and a hundred
Colonial, Indian, and American papers, as well as to get special articles
written thereon, and to organise press receptions, luncheons, journeys,
dinners, etc., etc. _O tempora! O mores!_ What an exposure of the lower
journalism! Oh the crush of celebrities there will be when the society
has been at work a few years!
4. THE CHARITY OF CHARITIES
The begging-letters and circulars are enough to light your fires the
whole year, and it is a pity they are not sent to the poor, to whom they
would be of more value. Still, not to have the worry of receiving and
discriminating among these appeals is another of the many compensations
of poverty. There are a thousand varieties of Charity (some beginning at
a Home and others going abroad), and the most munificent can support only
a few, and perhaps will select the wrong few. And most of these Charities
are struggling along painfully, their resources taxed to the utmost by
the severe winter and the coal strike; many can scarcely make both ends
meet. There is nothing to prevent the weaker dying of want, and our
Charities suffering from a heavy mortality. And of course it will be the
best and most retiring Charities that will starve to death rather than
beg of the first comer, while the brazen Charities will perambulate the
streets with strident clamour, rattling full money-boxes.
Public-domain text, read in full here on John Shaqi.
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