But I do _not_ agree with you. "The best work at the best prices" is no
unworthy motto. The Authors' Society, indeed, tries to put this non-moral
principle of valuation upon an ethical basis. It says, for instance, that
if the publisher reckons his office expenses in the cost of production,
then the author has a right to reckon his, even including any journeys or
researches he may have had to make in order to write his book. But this
right is not only an ethical fallacy: it is a politico-economical one,
because the economical question is only concerned with the _distribution_
of the work, and the money or the heart's blood that went to make it has
nothing to do with the question, while the publisher's office expenses
are of the essence of the question. Some authors also claim that the
publisher has no right to make successful books pay for unsuccessful. But
here again he has every right. The publisher is not a piece-worker; he
has to keep a large organization going, involving ramifications in every
town. It is the existence of this network, of this distributive
mechanism, that enables the successful book to be sold everywhere; and
the publisher, like every business man, must allow percentages for bad
debts and unprofitable speculations. Publishers have a right to capture
the bulk of the profits of authors' first books, because they largely
supply the author with his public. It is surprising how even good books
have to be pressed on an unwilling world, much as cards are forced by
conjurers. The number of people that select their books by their own
free-will is incredibly small. On the other hand, when a popular author
brings a publisher a book, it is he who improves the publisher's
distributing agency, by bringing him new clients, and even sometimes
strengthening his position with booksellers and libraries, by enabling
him, armed with a book universally in demand, to fight against deductions
and discounts throughout his business generally. And, just as the
publisher may rightly depress the profits of an unknown author, so the
popular author has a moral right to larger royalties--which right,
however, would avail him nothing were it not backed by might. It is in
the competition of rival publishers that his strength lies.
Public-domain text, read in full here on John Shaqi.
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