The element of _associative suggestion_ also enters into the manifestation of æsthetic emotional feeling. The mind accepts the suggestion of the beauty of certain styles of art, or the excellence of certain classes of music. There are fashions in art and music, as in clothes, and what is thought beautiful to-day may be deemed hideous to-morrow. This is not entirely due to the evolution of taste, for in many cases the old fashions are revived and again deemed beautiful. There is, moreover, the effect of the association of the object of emotion with certain events or persons. This association renders the thing popular, and therefore agreeable and beautiful for the time being. The suggestion in a story will often cause the beauty of a certain scene, or the harmony of a certain piece of music, to dawn upon thousands of persons. Some noted person sets the seal of approval upon a certain picture or musical composition and lo! the multitude calls it beautiful. It must not be supposed, however, that the crowd always counterfeits this sense of beauty and excellence which has been suggested to it. On the contrary, genuine æsthetic feeling often results from the discovery so made. There is style and fashion in the use of words, resulting from fashion, which gives rise to æsthetic feelings regarding them. These feelings do not arise from the consideration of the nature of the object expressed by the word; of two words designating the same thing, one causes disgust and the other at least passive tolerance. For instance, in speaking of the sensible moisture which is emitted from the pores of the skin, we may use either of the respective terms "sweat" or "perspiration." Both mean the same thing, and have an equally respectable origin. But to many persons the word "sweat" causes unpleasant æsthetic emotion, while the word "perspiration" is accepted without remonstrance. Some persons abhor the term "victuals," while "viands" or "food" are accepted without protest. There is often an unpleasant, low, vulgar association connected with some words which accounts for the disfavor with which they are received, and which association is absent from the more "polite" terms employed to indicate the same thing. But in other cases there is nothing but the simple suggestion of fashion and style to account for the æsthetic acceptance or rejection.