is possible so to present the rightness or wrongness of the case under discussion to the imagination that we are no longer bound to acquiesce in the bare knowledge of the facts and a general conviction; on the contrary, the case in its entirety is capable of becoming, by virtue of the style adopted in its exposition, so marked with the characteristics of personality to everyone who hears it, that no one can fail to discover there a personal interest as of something which concerns himself. _Secondly_, in the oratorical art, artistic delivery and elaboration is not that which constitutes the ultimate and highest interest of the speaker; he possesses in addition and beyond his art an ulterior aim, that the entire form and working out of his discourse should rather be used exclusively as the most effective means to promote an interest which is outside. From this point of view the audience too have to be influenced not on their own independent account, but the effort is rather to excite emotion and conviction exclusively as a means toward the attainment of the purpose, the fulfilment whereof the orator has proposed from the first. The mode of presentation, therefore, ceases to be an end for itself even to the listener; its claim becomes exclusively that of a means to some particular conviction, or an incentive to definite conclusions or activities. For these reasons from this point of view also the art loses its freedom of form; it becomes a means to a purpose, to a further demand[14], which, this is a _third_ point, in relation to the _consequence_, is not satisfied in the actual speech itself and its artistic handling. The composition of poetry on the contrary has no other object than the manifestation and enjoyment of beauty. End and accomplishment reposes here immediately and essentially in the independent work, which for that reason is complete; artistic activity is no means to an essentially ulterior result, but an end which at once is rounded in itself by virtue of its own execution. In oratory art receives merely a position of service to something collateral; the genuine end is therefore not as such consonant with art, but of a practical character, that is to say, instruction, edification, judgment of legal matters or political affairs, and therewith a reference to some matter which has first to happen, or to a decision not yet carried out, but which, however, are in neither case terminated or completed through the resultant effect of the art in question, but can only be so in various ways after a contact with quite other activities. A speech in fact may often conclude with a dissonance, which the hearer has first to resolve as judge, and only then is able to act agreeably with such a verdict. Just as, for example, the oratory of the pulpit starts from the point of the unconverted soul, and in the result makes the hearer pass judgment over his own self and his soul's condition.