The Comic Almanack, Volume 2: An Ephemeris in Jest and Earnest, Containing Merry Tales, Humerous Poetry, Quips, and Oddities
David Hume · en
But the grand _coup_—the end and aim of a real downright spirited man of
business—is his own ruin. For decency's sake he must defer this until he
has been in business six months at least. With the first-rate poster of
"Frightful Bankruptcy!" up come the ladies, each one with the week's
housekeeping money, to pick up something from the most distressing
wreck. The idea of such a vast concern going to pieces draws down the
beauteous wreckers like an Indiaman on a rock. To keep up the
excitement, issue every Monday morning a notice that the stock "must be
sold in a week," and go on every month increasing the amount of loss
from fifty until it reaches two hundred per cent. under prime cost. If
the tickets to each article are well scratched through and marked anew,
and marked again in red ink, the success is certain. Three ruins, and a
spirited salesman may change his name, take a Clapham villa, and keep
his nag like a gentleman.
[Illustration]
It is a cruel thing, but such is the spirit of competition abroad, that
defy it as you will, it is not to be intimidated. Like goose for dinner,
there is no keeping it down. If Smith and Co. challenge Europe in
shirtings, Jones and Co. challenge the world in sheetings. Get a good
idea and all your rivals instantly seize upon it; it's positively
disgusting.
[Illustration]
The other day a genius in the silk trade hit upon so excellent a plan,
that it is a positive disgrace to the nation he is not allowed to patent
it. He was in the ruin line (his sixteenth), and wishing to go to the
dogs in style, advertised in all the papers that, previous to the doors
being opened, a grand scramble of bonnets would take place. Thirty
thousand Dunstables would be positively thrown away into the gutter from
the first floor. Of course the attendance was terrific. A band was
engaged, and at night the shop was illuminated, and the word "ruin," in
blood red lamps, appearing over the shop-door. With the first shower of
bonnets the scene was exciting in the extreme, the music playing "Hurrah
for the bonnets so new."
A most shameful piracy of this touch of mercantile genius has already
taken place. The firm of Smith and Co. have advertised a grand scramble
of left-handed gloves on Monday, and the right-handed ones on Tuesday.
The house of Green and Co. have announced that, previous to their annual
ruin, they intend to give a grand raffle for three hundred silk gowns,
with leg-of-mutton sleeves and trimmings. Doubtless some firms will
shortly imitate the plan of gambling-houses, and hand round wine and
cakes to the customers, and by this manœuvre perhaps a lady might see
double, and take six yards instead of twelve.
[Illustration]