But _The Feminine Mystique_ was only the first of many contributions that Friedan has made to the women's movement. In 1966 she founded the National Organization for Women (NOW), which today has more than 70,000 members and is by far the most effective feminist group in the world. She has written a second book, _It Changed My Life_, made countless appearances on radio and television, and become one of the most sought-after lecturers in the country. Despite her public image as a hard core activist, Betty Friedan at 58 is a charming, decidedly feminine woman who enjoys wearing makeup and colorful dresses. In an interview at her brightly decorated apartment high above Lincoln Center, she reveals that these two aspects of her personality are not at all contradictory. "The women's movement had to come. It was an evolutionary thing," she says, in robust, throaty, rapid-fire bursts of speech interspersed with long pauses. "If I had not articulated these ideas in 1963, by '66 somebody else would have. I think that it's good that I did, because what I had to say somehow got to the essence of it, which is the personhood of woman, and not what later obscured it, with a woman-against-man kind of thing." It was largely through the lobbying efforts of NOW that the U.S. Senate last October approved a three-year extension of the deadline for ratifying the Equal Rights Amendment (ERA). So far, 35 of the required 38 states have voted for the amendment. The new deadline is June 30, 1982. "There's no question that three more states will pass it by that time," says Friedan. "But it's not going to be easy, because there are these well financed right-wing campaigns trying to block it. They understand that the ERA is not only the symbol but the substance of what women have won -- that it will give them constitutional underpinning forevermore, so that they can't push women back to the second-class status of the cheap labor pool. "The ERA will not do anything dramatic -- like change the bathrooms -- but it will ensure, for example, that women have their own right for social security, which they don't have now. You have to realize that the reactionary forces in this country are using the sexual issue as a kind of smoke screen, to create a hate movement. They're the same forces that tried to prevent labor from organizing, that burnt crosses on lawns in the South, that painted swastikas on synagogues. ... NOW has made it _the_ priority, because if the ERA is blocked, it will be the signal to take back everything."