A woman who smiles and laughs easily in spite of her intensity, Friedan prefers to be called not Miss, Ms., or Mrs., but simply Betty. Born in Peoria, Illinois, she majored in psychology at Smith College and graduated summa cum laude. In June, 1947, after moving to New York City, she married Carl Friedan, then a theatrical producer. Three children later, the Friedans moved to the suburbs, and it was there that she formulated the ideas for _The Feminine Mystique._ Divorced since 1969, Friedan maintains a very close relationship with her children, who are at Columbia University, the University of California, Berkeley graduate school, and Harvard Medical School. A Westsider since 1964, she runs in Central Park for an hour each day. Of the half dozen major projects she's involved in at the moment, the most significant is her new book, _The Fountain of Age._ "It's about the last third of life," she explains. "I call it the new third of life, because many women have only begun to discover that it exists." Asked about her chief pleasures in life, she replies with obvious satisfaction, "I like parties, I like my friends, I like talking, I like dancing. ... One thing I've discovered is that the stronger you get, the more you _can_ be soft and gentle and tender, and also have fun. I _demand_ my right to be funny and to have fun, and not just to always be deadly serious." ******** WESTSIDER ARTHUR FROMMER Author of _Europe on $10 a Day_ 10-8-78 His name rhymes with "roamer" and that's an accurate description of Westsider Arthur Frommer, author of _Europe on $10 a Day_. In 1957, when he wrote the first edition, _Europe On $5 a Day_, Arthur was a dedicated New York lawyer. But the book became so popular that he finally decided, after much agonizing, to leave his law firm and become a full-time travel writer. Every year in the past two decades, Arthur and his wife Hope have revisited the 17 European cities covered in the book; they have distilled the wisdom from thousands of letters received from readers; and they have revised and updated the famous travel book for the new edition each spring. It is still the world's best selling guide to Europe. "This is not necessarily the glamorous occupation that some people imagine it to be," says Arthur, biting into a sandwich as he, Hope and their daughter Pauline invite me to join them at the dinner table at their Central Park West home. "One of the hazards of being a travel writer is that when you're on vacation, you're always checking to see where the bargains are, or whether the restaurants are worth their reputation. I've visited so many exotic cities of the world that for me, the best way to relax is to stay home."