Henry Ford's Own Story: How a Farmer Boy Rose to the Power that goes with Many Millions, Yet Never Lost Touch with Humanity
John Stuart Mill · en
He had acted from the first on that one fundamental principle, "Do the
thing that means the most good to the most people." His car, his
factory, his workmen, his sixty millions of dollars, answered
conclusively the objection, "I know it's the right thing,
theoretically--but it isn't practical."
Thinking of these things on that bright summer day in 1914, Ford decided
that there remained only one more thing he could do.
CHAPTER XXVIII
A GREAT EDUCATIONAL INSTITUTION
It happened that on Ford's fifty-second birthday a commission from the
French Chamber of Commerce arrived in Detroit, having crossed the
Atlantic to inspect the Ford factories.
They viewed 276 acres of manufacturing activity; the largest power plant
in the world, developing 45,000 horse-power from gas-steam engines
designed by Ford engineers; the enormous forty-ton cranes; 6,000
machines in operation in one great room, using fifty miles of leather
belting; nine mono-rail cars, each with two-ton hoists, which carry
materials--in short, the innumerable details of that mammoth plant.
Then they inspected the hospitals, the rest rooms, noted the daylight
construction of the whole plant, the ventilating system which changes
the air completely every ten minutes, the labor-saving devices, the
"safety-first" equipment.
At last they returned to Henry Ford's office, with notebooks full of
figures and information to be taken to the manufacturers of France. They
thanked Ford for his courtesy and assured him that they comprehended
every detail of his policies save one.
"We find, sir," said the spokesman, courteously, "that last year you had
more orders than you could fill. Is it not so?"
"Yes, that is correct," replied Ford. "But with the increased output
this year we hope to catch up."
"And yet, is it not so that this spring you lowered the price of your
car fifty dollars?"
"Yes, that is true," said Ford.
"But, sir, we cannot understand--is it then true that you reduce your
prices when already you have more orders than you can fill? This seems
strange to us, indeed. Why should a manufacturer do that?"
"Well," Ford answered, "I and my family already have all the money we
can possibly use. We don't need any more. And I think an automobile is a
good thing. I think every man should be able to own one. I want to keep
lowering the price until my car is within the reach of every one in
America. You see, that is all I know how to do for my country."
Unconsciously, he was voicing the new patriotism--the ideal to which he
was to give the rest of his life. He said it simply, a little awkwardly,
but the French commission, awed by the greatness of this Detroit
manufacturer, returned and reported his statement to the French people
as the biggest thing they had found in America.