Traveling salesmen or others whose work takes them back to a city occasionally will find great help in keeping a written list of the names of those whom they have met in each city. Carry the book with you and as you are traveling towards the city, exercise your mind by going over the list and making a visual review of the faces and names of those whom you may expect to meet when attending to your business in this city. It will prove to be valuable to refresh your memory from time to time. Same Principles Involved The problem of remembering names is the same as remembering anything else and can be solved by the use of the same general principles. Attention and concentration are necessary and produced by the visual picture. To recall this name at will you take advantage of the Law of Association, and hitch the Name Picture to the Face Picture. The face becomes our Hitching Post and when you see it you see with it the mind's eye picture of the name. Name should become permanent knowledge and this is accomplished by an occasional review until you have made a permanent impression. Remembering the Initial It is sometimes necessary to remember the initial as well as the name. Often it is as hard to remember initials as it is figures, because they have no definite meaning. An inquiry as to the names which the initials stand for, will be very helpful. It is much easier to remember George Henry than the initials G. H. Initials which occur in alphabetical sequence are easily remembered and many times you will find that the first letter of the name continues the sequence, as: R. S. Thompson; F. G. Hibbard; D. E. Ferris. Sometimes you will find the initials spelling a single word, as E. D. which can be taken to represent the given name "Ed", which is short for Edward. You will find many cases where the initials will spell a simple word such as: R. A. Gunn (Rag). P. A. Scott (Pas-s). R. I. Pitt (Rip). J. A. Marks (Jam). At other times the initials will be those of names which are familiar to you because of historical, political or other well known associations, as: S. A. Burke--will remind you of Samuel Adams Burke. W. J. Casper--will suggest William Jennings Casper. There are many initials which will represent titles or well known ideas such as the names of lodges and societies: D. A. Rasmussen can easily be associated with the D. A. R.--Daughters of the American Revolution. C. E., Christian Endeavor or Civil Engineer. D. R., Doctor. A. D., Anno Domini. P. M., Post Master. N. W., North West. Make Initials Into Words Another helpful idea is to make words beginning with the initial, either descriptive words, or those that can be associated with the business. You meet a Mr. R. E. Pasley in a real estate business--R. E. Pasley, Real Estate Pasley. R. I. Sterns (a printer)--Red Ink Sterns. H. R. Paul (hat dealer)--Hat Retailer Paul. Both Initials In One Word