In many cases the two initials can be formed into the same word, the first letter of the word being the first initial and the last letter the last initial. The following are some examples: H. R. Gray. His hair is gray which helps to remember his name and the initials can be made into the word HaiR--HaiR Gray. L. T. Robinson, LighT Robinson. (Mr. Robinson is a light blond.) M. L. Harber, MilL Harber. C. D. Dauchy, CarD Dauchy. The Price Must Be Paid You realize full well the value of the ability to call people by name. You have often wished that you had this ability. It is one of the priceless assets in a successful business career, and to attain it is to reach one of the high principles of mental development. =The ability to remember proper names is not an exceptional gift, but is an acquired faculty based upon the use of simple means and of personal effort.= Knowledge is power, but only when applied. All the knowledge in the world is of no value to its possessor unless used. You are successful in life just in proportion as you are using the knowledge which you have. A dependable memory for names as well as faces is within your grasp. The knowledge imparted in this lesson, simple as it may seem, has been used by thousands of business men to develop reliable memories for Names and Faces. You will have many opportunities to prove it in the next few days. Be true to the method. Make a deliberate attempt in each case. Force your mind to wake up and get on the job. Do not be content until you have a definite association which you are going to use to remember each particular name. Under no circumstances allow yourself to neglect the review. Each review adds new strength to the impression. Only strong impressions can be recalled at will. Make it a part of your business to remember the names of the people to whom you are introduced. Know every customer; if the list is a long one, do not expect to learn them all in a week, but do not let a day pass without fixing definitely in your mind the names of several. Children should learn the names of every scholar in the room and of all the teachers in the school. The persistent use of this definite knowledge will accomplish results that now seem impossible. It is the use of the knowledge that will bring progress. ="He who learns and learns and acts not what he knows is like the man who plows and plows and never sows."= You may feel yourself handicapped in life because of a poor memory. This shortcoming can reasonably be charged to a lack of right knowledge. You cannot say as much for your children now. What will you do to help them form the Memory Habit early in life? Do not wait for them to do this for themselves; it should be done now. You are the child's guide--you are largely his will power. The responsibility is squarely up to you. Nature's rewards are ample. You will both be fully repaid for every bit of effort.