The real master is not the man who masters men, but who makes them master themselves. The masterful man in getting out of people what he wants, is the man who makes the people want him to have what he wants--makes them keep giving it to him fresh out of their hearts every day. The wholesale national and international criticism the Red Cross workers made in the latter months of the Red Cross activities, of the touch-the-button and hand-down-the-order methods of many of the business men who controlled the activities at home and abroad--of the millions of workers in the Red Cross, has been itself a kind of national education in what certain types of American business men placed in power fell inadvertently into, in trying to treat millions of free people on the employer and employee plan. But these men and their whole idea are going by. We are getting down to the quick, to the personal and the human, to the sense all good workers have of listening and being listened to and of not being overridden. Big business after this is going to be big in proportion as it makes people feel--employees and customers both, that they are listened to, that they are being dealt with as individual human beings and not as fractions of individuals, or as part of some big vague bloodless lump of humanity. Studying one's customers so as to make them want to trade with one is here to stay. To speak of studying with the best expert skill in the country one's employees so as to make them want to work, as humanity, is not quite bright. It is not humanity. It is business. Making people trade with one instead of making them want to trade with one is recognized as second-rate business. So is making people work for one instead of making them want to work. The business man who depends for his business, on customers, or on workers who want to get away and are going to the first minute they can, naturally goes under first. VI THE PUT-THROUGH CLAN PUTS THROUGH Sec. 1. _What._ We are a people who think in action. Our way of making other nations think and of thinking ourselves is to do things. The people who swept into and took over the Red Cross, who dramatized the American people in the war abroad--are the people who are going to make war at home impossible. The big spiritual or material fact about the Red Cross is that it has been a dramatic organization, that for four years it has been an organization for acting out the feelings, desires, wills and beliefs of a great people toward men who were fighting for liberty. The Red Cross has been a great emotional epic play, an expression in action, of the heart and brain of a mighty nation. Emotions by great peoples have been spectacular before, and they have been sentimental and they have been occupied with enjoying themselves. But in the Red Cross twenty million people have been as inspired as Saint Francis and as practical as a Steel Trust in the same breath.