The Sorrows of Satan: or, The Strange Experience of One Geoffrey Tempest, Millionaire: A Romance
John Stuart Mill · en
"Yes--a woman, who despite continued abuse and opposition is rapidly
becoming celebrated. You are sure to hear of her in literary and social
circles"--and he gave me a furtive glance of doubtful inquiry--"but she
is not rich, you know,--only famous. However,--we have nothing to do
with her just now--so let us return to business. The one uncertain point
in the matter of your book's success is the attitude of the critics.
There are only six leading men who do the reviews, and between them they
cover all the English magazines and some of the American too, as well as
the London papers. Here are their names"--and he handed me a pencilled
memorandum,--"and their addresses, as far as I can ascertain them, or
the addresses of the papers for which they most frequently write. The
man at the head of the list, David McWhing, is the most formidable of
the lot. He writes everywhere about everything,--being a Scotchman he's
bound to have his finger in every pie. If you can secure McWhing, you
need not trouble so much about the others, as he generally gives the
'lead,' and has his own way with the editors. He is one of the 'personal
friends' of the editor of the _Nineteenth Century_ for example, and you
would be sure to get a notice there, which would otherwise be
impossible. No reviewer _can_ review anything for that magazine unless
he _is_ one of the editor's friends.[2] You must manage McWhing, or
he might, just for the sake of 'showing off,' cut you up rather
roughly."
"That would not matter," I said, diverted at the idea of 'managing
McWhing,'--"A little slating always helps a book to sell."
"In some cases it does,"--and Morgeson stroked his thin beard
perplexedly--"But in others it most emphatically does _not_. Where there
is any very decided or daring originality, adverse criticism is always
the most effective. But a work like yours requires fostering with
favour,--wants 'booming' in short----"
"I see!" and I felt distinctly annoyed--"You don't think my book
original enough to stand alone?"
"My dear sir!--you are really--really--! what shall I say?" and he
smiled apologetically--"a little brusque? I think your book shows
admirable scholarship and delicacy of thought,--if I find fault with it
at all, it is perhaps because I am dense. The only thing it lacks in my
opinion is what I should call _tenaciousness_, for want of a better
expression,--the quality of holding the reader's fancy fixed like a
nail. But after all this is a common failing of modern literature; few
authors feel sufficiently themselves to make others feel."
I made no reply for a moment. I was thinking of Lucio's remarks on this
very same subject.
"Well!" I said at last--"If I had no feeling when I wrote the book, I
certainly have none now. Why man, I felt every line of it!--painfully
and intensely!"