SOCRATES: And is not that the reason, Hermogenes, why no one, who has been to him, is willing to come back to us? Even the Sirens, like all the rest of the world, have been laid under his spells. Such a charm, as I imagine, is the God able to infuse into his words. And, according to this view, he is the perfect and accomplished Sophist, and the great benefactor of the inhabitants of the other world; and even to us who are upon earth he sends from below exceeding blessings. For he has much more than he wants down there; wherefore he is called Pluto (or the rich). Note also, that he will have nothing to do with men while they are in the body, but only when the soul is liberated from the desires and evils of the body. Now there is a great deal of philosophy and reflection in that; for in their liberated state he can bind them with the desire of virtue, but while they are flustered and maddened by the body, not even father Cronos himself would suffice to keep them with him in his own far-famed chains. HERMOGENES: There is a deal of truth in what you say. SOCRATES: Yes, Hermogenes, and the legislator called him Hades, not from the unseen (aeides)—far otherwise, but from his knowledge (eidenai) of all noble things. HERMOGENES: Very good; and what do we say of Demeter, and Here, and Apollo, and Athene, and Hephaestus, and Ares, and the other deities? SOCRATES: Demeter is e didousa meter, who gives food like a mother; Here is the lovely one (erate)—for Zeus, according to tradition, loved and married her; possibly also the name may have been given when the legislator was thinking of the heavens, and may be only a disguise of the air (aer), putting the end in the place of the beginning. You will recognize the truth of this if you repeat the letters of Here several times over. People dread the name of Pherephatta as they dread the name of Apollo,—and with as little reason; the fear, if I am not mistaken, only arises from their ignorance of the nature of names. But they go changing the name into Phersephone, and they are terrified at this; whereas the new name means only that the Goddess is wise (sophe); for seeing that all things in the world are in motion (pheromenon), that principle which embraces and touches and is able to follow them, is wisdom. And therefore the Goddess may be truly called Pherepaphe (Pherepapha), or some name like it, because she touches that which is in motion (tou pheromenon ephaptomene), herein showing her wisdom. And Hades, who is wise, consorts with her, because she is wise. They alter her name into Pherephatta now-a-days, because the present generation care for euphony more than truth. There is the other name, Apollo, which, as I was saying, is generally supposed to have some terrible signification. Have you remarked this fact? HERMOGENES: To be sure I have, and what you say is true. SOCRATES: But the name, in my opinion, is really most expressive of the power of the God. HERMOGENES: How so?