Next in order follows the subject of retail trades, which in their
natural use are the reverse of mischievous; for every man is a
benefactor who reduces what is unequal to symmetry and proportion. Money
is the instrument by which this is accomplished, and the shop-keeper,
the merchant, and hotel-keeper do but supply the wants and equalize
the possessions of mankind. Why, then, does any dishonour attach to
a beneficent occupation? Let us consider the nature of the accusation
first, and then see whether it can be removed. 'What is your drift?'
Dear Cleinias, there are few men who are so gifted by nature, and
improved by education, as to be able to control the desire of making
money; or who are sober in their wishes and prefer moderation to
accumulation. The great majority think that they can never have enough,
and the consequence is that retail trade has become a reproach. Whereas,
however ludicrous the idea may seem, if noble men and noble women could
be induced to open a shop, and to trade upon incorruptible principles,
then the aspect of things would change, and retail traders would be
regarded as nursing fathers and mothers. In our own day the trader
goes and settles in distant places, and receives the weary traveller
hospitably at first, but in the end treats him as an enemy and a
captive, whom he only liberates for an enormous ransom. This is what
has brought retail trade into disrepute, and against this the legislator
ought to provide. Men have said of old, that to fight against two
opponents is hard; and the two opponents of whom I am thinking are
wealth and poverty--the one corrupting men by luxury; the other, through
misery, depriving them of the sense of shame. What remedies can a city
find for this disease? First, to have as few retail traders as possible;
secondly, to give retail trade over to a class whose corruption will not
injure the state; and thirdly, to restrain the insolence and meanness of
the retailers.
Let us make the following laws:--(1) In the city of the Magnetes none of
the 5040 citizens shall be a retailer or merchant, or do any service to
any private persons who do not equally serve him, except to his father
and mother and their fathers and mothers, and generally to his elders
who are freemen, and whom he serves as a freeman. He who follows an
illiberal pursuit may be cited for dishonouring his family, and kept
in bonds for a year; and if he offend again, he shall be bound for two
years; and for every offence his punishment shall be doubled: (2) Every
retailer shall be a metic or a foreigner: (3) The guardians of the law
shall have a special care of this part of the community, whose calling
exposes them to peculiar temptations. They shall consult with persons of
experience, and find out what prices will yield the traders a moderate
profit, and fix them.