A History of Advertising from the Earliest Times.Sampson, Henry
History
A History of Advertising from the Earliest Times.
Sampson, Henry
Advertising -- History
We look in vain through the pages
of the _London Gazette_ of this and the following year for one such
announcement: not even the tavern-keeper tells us the number of his
booth in Goodman’s-fields, although quack medicine flourished away in
its columns as usual.” We have already shown that one advertisement at
least was published in reference to removal caused by the fire, but as
it did not appear till six or seven years afterwards, it is a solitary
exception to the rule, indeed. In 1667, notifications occurred now and
then of some change in the site of a Government office, caused by the
disturbances incident on the fire, or of the intention to rebuild by
contract some public structure. Of these the following, which appears in
the _London Gazette_, is a good specimen:--
ALL Artificers of the several Trades that must be used in Rebuilding
the Royal Exchange may take notice, that the Committee appointed for
management of that Work do sit at the end of the long gallery in
Gresham Colledge every Monday in the forenoon, there and then to treat
with such as are fit to undertake the same.
As nothing occurs in the way of advertisements worthy of remark or
collection for the next few years, we will take this convenient
opportunity of obtaining a brief breathing space.
[26] The _London Gazette_ was first published 22d August 1642. The
first number of the existing “published-by-authority” series was
imprinted first at Oxford, where the Court was stationed for fear of
the Plague, on November 7, 1665, and afterwards at London on February
5, 1666.
CHAPTER VII.
_CONCLUSION OF SEVENTEENTH CENTURY._
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