A History of Advertising from the Earliest Times.Sampson, Henry
History
A History of Advertising from the Earliest Times.
Sampson, Henry
Advertising -- History
_Nicholas Hurst_, an Upholsterer, over against the Rose Tavern, in
Russell-street, Covent-Garden, whose Maid Servant dyed lately of the
Sickness, fled on Monday last out of his house, taking with him
several Goods and Household Stuff, and was afterwards followed by one
Doctor Cary and Richard Bayle with his wife and family, who lodged in
the same house; but Bayle having his usual dwelling-house in
Waybridge, in Surrey. Whereof we are commanded to give this Public
Notice, that diligent search may be made for them, and the houses in
which any of their persons or goods shall be found may be shut up by
the next Justice of the Peace, or other his Majesty’s Officers of
Justice, and notice immediately given to some of his Majesty’s Privy
Councill, or to one of his Majesty’s principal Secretaries of State.
A great demand seems at this time to have been made for an electuary
much advertised as a certain preventive of the Plague, which was to be
drunk at the Green Dragon, Cheapside, at sixpence a pint. This is,
however, only one among hundreds of specifics which continued to be
thrust upon the public in the columns of the papers, until the real
deliverer of the plague-stricken people appeared--a dreadful deliverer,
it is true, but the only one. The Great Fire, which commenced on the 2nd
of September 1666, and destroyed thirteen thousand houses, rendering
myriads of people homeless, penniless, and forlorn, had its good side,
inasmuch as by it the Plague was utterly driven out of its stronghold,
but not until nearly a hundred thousand persons had perished. Imagine
two such calamities coming almost together; but the purgation by fire
was the only one which could fairly be expected to prove effectual, as
it destroyed the loathsome charnel-houses which would long have held the
taint, and removed a great part of the cause which led to the power of
the fell epidemic. We have in the preceding chapter referred to the
paucity of advertisements which appeared in reference to the new
addresses of those who had been burnt out, and a writer a few years back
makes the following remark upon the same subject: “Singularly enough,
but faint traces of this overwhelming calamity, as it was considered at
the time, can be gathered from the current advertisements. Although the
entire population of the city was rendered houseless, and had to encamp
in the surrounding fields, where they extemporised shops and streets,
not one hint of such a circumstance can be found in the public
announcements of the period. No circumstance could afford a greater
proof of the little use made by the trading community of this means of
publicity in the time of Charles II. If a fire only a hundredth part so
destructive were to occur in these days, the columns of the press would
immediately be full of the new addresses of the burnt-out shopkeepers;
and those who were not even damaged by it would take care to ‘improve
the occasion’ to their own advantage.
Public-domain text, read in full here on John Shaqi.
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