A History of Advertising from the Earliest Times.Sampson, Henry
History
A History of Advertising from the Earliest Times.
Sampson, Henry
Advertising -- History
The cruelties of Mary’s reign--cruelties which even in
the most accurate and sober narrative excite just detestation, and which
were neither accurately nor soberly related in the popular
martyrologies--the conspiracies against Elizabeth, and above all, the
Gunpowder Plot, had left in the minds of the vulgar a deep and bitter
feeling, which was kept up by annual commemorations, prayers, bonfires,
and processions. It should be added that those classes which were
peculiarly distinguished by attachment to the throne, the clergy and the
landed gentry, had peculiar reasons for regarding the Church of Rome
with aversion. The clergy trembled for their benefices, the landed
gentry for their abbeys and great tithes. While the memory of the reign
of the Saints was still recent, hatred of Popery had in some degree
given place to hatred of Puritanism; but during the eighteen years which
had elapsed since the Restoration, the hatred of Puritanism had abated,
and the hatred of Popery had increased.... The King was suspected by
many of a leaning towards Rome. His brother and heir-presumptive was
known to be a bigoted Roman Catholic. The first Duchess of York had died
a Roman Catholic. James had then, in defiance of the remonstrances of
the House of Commons, taken to wife the Princess Mary of Modena, another
Roman Catholic. If there should be sons by this marriage, there was
reason to fear that they might be bred Roman Catholics, and that a long
succession of princes hostile to the established faith might sit on the
English throne. The constitution had recently been violated for the
purpose of protecting the Roman Catholics from the penal laws. The ally
by whom the policy of England had during many years been chiefly
governed, was not only a Roman Catholic, but a persecutor of the
Reformed Churches. Under such circumstances, it is not strange that the
common people should have been inclined to apprehend a return of the
times of her whom they called Bloody Mary.” Such was the unhappy state
of affairs at this period, and though its effect is soon shown in the
advertisement columns of the papers, one would think times were piping
and peaceful indeed to read the following, extracted from the _London
Gazette_ of October 15-19, 1674:--
_WHITEHALL, October 17._--A square Diamond with his Majesty’s Arms
upon it having been this day lost out of a seal in or about Whitehall,
or St James’s Park or House; Any person that shall have found the same
is required to bring it to _William Chiffinch_, Esq., Keeper of his
Majesty’s Closet, and he shall have ten pounds for a Reward.
Public-domain text, read in full here on John Shaqi.
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