A History of Advertising from the Earliest Times.Sampson, Henry
History
A History of Advertising from the Earliest Times.
Sampson, Henry
Advertising -- History
The victories of Cromwell gave Scotland her first newspaper. This was
called the _Mercurius Politicus_, and appeared at Leith in October 1653;
but it was in November 1654 transferred to Edinburgh, where it was
continued until the 11th April 1660, when it was rechristened, and
appeared as the _Mercurius Publicus_. This paper was but a reprint, for
the information of the English soldiers, of a London publication. But a
newspaper of native manufacture, we are told by a contemporary writer,
soon made its appearance under the title of _Mercurius Caledonius_. The
first number of this was published at Edinburgh on the 31st December
1660, and comprised, as its title sets forth, “the affairs in agitation
in Scotland, with a summary of foreign intelligence.” The publication,
however, extended to no more than ten numbers, which, it is said by
Chambers, “were very loyal, very illiterate, and very affected.” After
the Revolution the custom was still to reprint in Scotland the papers
published in London, an economic way of doing business, which savours
much of the proverbial thrift peculiar to the Land o’ Cakes. In February
1699 the _Edinburgh Gazette_, the first original Scotch newspaper or
periodical, was published by James Watson, author of a “History of
Printing;” but he, after producing forty numbers, transferred it to a Mr
John Reid, whose son continued to print the paper till even after the
Union. In February 1705, Watson, who seems to have been what would now
be called a promoter of newspapers, established the _Edinburgh Courant_,
but relinquished it after the publication of fifty-five numbers, and in
September 1706 commenced the _Scots Courant_, with which he remained
connected until about 1718. To these papers were added in October 1708
the _Edinburgh Flying Post_; in August 1709 the _Scots Postman_,
“printed by David Fearne for John Moncur;” and in March 1710 the _North
Tatler_, “printed by John Reid for Samuel Colvil.” In 1715 the
foundation was laid of the present splendid Glasgow press by the
establishment of the _Courant_, but this did not in any way affect the
publications in the then far more important town of Edinburgh. In March
1714 Robert Brown commenced the _Edinburgh Gazette_ or _Scots Postman_,
which was published twice a week; and in December 1718 the Town Council
gave an exclusive privilege to James M‘Ewen to publish three times a
week the _Edinburgh Evening Courant_, upon condition, however, that
before publication “the said James should give ane coppie of his print
to the magistrates.” This journal is still published, and it is but fair
to assume that the original stipulation is yet complied with. The
_Caledonian Mercury_ followed the _Courant_ on the 28th of April 1720,
and was, like its forerunner, a tri-weekly organ. In these, as well as
in those we have mentioned, advertisements slowly but gradually and
surely began to make their appearance, and, as the sequel proves, to
show their value.
Public-domain text, read in full here on John Shaqi.
Reviews
Reviews
No reviews yet
Be the first to share your thoughts on this work.
Join the Discussion
Join the discussion
Sign in to leave a comment or review.
Sign InorCreate an account