A History of Advertising from the Earliest Times.Sampson, Henry
History
A History of Advertising from the Earliest Times.
Sampson, Henry
Advertising -- History
A BLACK boy, an Indian, about thirteen years old, run away the 8th
instant from Putney, with a collar about his neck with this
inscription: ‘The Lady Bromfield’s black in Lincoln’s Inn Fields.’
Whoever brings him to Sir Edward Bromfield’s at Putney shall have a
guinea reward.
It seems hardly possible that a poor little wretch like this would have
run away--for whither could he run with any hope of securing his
freedom?--unless he had been unkindly treated. There is little
doubt--though we are, through the medium of the pictures of this and a
later time, in the habit of regarding the dark-faced, white-turbaned,
and white-toothed slaves as personifications of that happiness which is
denied to higher intellects and fairer fortunes--that often they were
the victims of intense cruelty, and now and then of that worst of all
despotisms, the tyranny of an ill-natured and peevish woman.
We now come upon an advertisement, which shows something of the desire
that was always felt by residents in the country for the least
scintillations of news; and the concoctor of the notice seems fully
aware of this desire, as well as possessed of a plan by means of which
he may make it a source of profit to himself. It occurs in a copy of the
_Flying Post_ of the year 1694:--
IF any Gentleman has a mind to oblige his country friend or
correspondent, with an account of Public affairs he may have it for
twopence of J. Salusbury at the Rising Sun in Cornhill, on a sheet of
fine paper, half of which being blank, he may thereon write his own
private business or the material news of the day.
Public-domain text, read in full here on John Shaqi.
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