A History of Advertising from the Earliest Times.Sampson, Henry
History
A History of Advertising from the Earliest Times.
Sampson, Henry
Advertising -- History
We are now getting very near the end of the seventeenth century, and
among the curious and quaint advertisements which attract attention, as
we pore over the old chronicles which mark the close of the eventful
cycle which has seen so much of revolution and disaster, and of the
worst forms of religious and political fanaticisms carried to their most
dreadful extremes, is the following. It appears in Salusbury’s _Flying
Post_ of October 27, 1696, and gives a good idea of manners and customs,
which do not so far appear to have altered for the better:--
WHEREAS six gentlemen (all of the same honourable profession), having
been more than ordinary put to it for a little pocket-money, did, on
the 14th instant, in the evening near Kentish town, borrow of two
persons (in a coach) a certain sum of money, without staying to give
bond for the repayment: And whereas fancy was taken to the hat,
peruke, cravate, sword and cane, of one of the creditors, which were
all lent as freely as the money: these are, therefore, to desire the
said six worthies, how fond soever they may be of the other loans, to
unfancy the cane again, and send it to Will’s Coffee-house, in
Scotland yard; it being too short for any such proper gentlemen as
they are, to walk with, and too small for any of their important uses
and withal, only valuable as having been the gift of a friend.
And just about this time we come upon some more applications from our
old friend Houghton, who seems to be doing a thriving business, and is
as full of wants as even he could almost desire. In a number of his
_Collection for the Improvement of Husbandry and Trade_ he expresses a
wish as follows:--
----I want an Englishman that can tolerably well speak French (if
Dutch too so much the better), and that will be content to sit at home
keeping accounts almost his whole time, and give good security for his
fidelity, and he shall have a pretty good salary.
And again, his wishes being evidently for the perfection of servants,
even to--which is rather an anomaly in domestic servitude--getting
security. Many servants must in those days have wished to get security
for the honesty of their masters:--
----I want to wait on a gentleman in the City a young man that writes
a pretty good hand, and knows how to go to market, must wait on
company that comes to the house and wear a livery, has had the
small-pox, and can give some small security for his honesty.
Houghton was noticeable for expressing a decided opinion with regard to
the quality of whatever he recommends, and, as we have shown, was not at
all modest in his own desires. Even he, however, could rarely have
designed such a bargain as this:--
Public-domain text, read in full here on John Shaqi.
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