A History of Advertising from the Earliest Times.Sampson, Henry
History
A History of Advertising from the Earliest Times.
Sampson, Henry
Advertising -- History
----One that is fit to keep a warehouse, be a steward or do anything
that can be supposed an intelligent man that has been a shopkeeper is
fit for, and can give any security that can be desired as far as ten
thousand pounds goes, and has some estate of his own, desires an
employment of one hundred pounds a year or upwards. I can give an
account of him.
This is the last we shall see of old Houghton, who did much good in his
time, not only for other people but for himself as well, and who may be
fairly regarded as, if not the father, certainly one of the chief
promoters of early advertising.
The next public notice we find upon our list is one which directs itself
to all who may wish to be cured of madness, though why people who are
really and comfortably mad should wish to have the trouble of being
sane, we do not profess to understand. However, it is not likely that
this gentleman helped them, for he overdoes it, and offers rather too
much. The notice appears in the _Post Boy_ of January 6-9, 1699:--
IN Clerkenwell Close, where the figure of Mad People are over the
gate, Liveth one who by the Blessing of God, cureth all Lunitck
distracted or Mad People, he seldom exceeds 3 months in the cure of
the maddest Person that comes in his house, several have been cured in
a fortnight and some in less time; he has cured several from Bedlam
and other mad-houses in and about this City and has conveniency for
people of what quality soever. No cure no money. He likewise cureth
the dropsy infallibly and has taken away from 10, 12, 15, 20 gallons
of water with a gentle preparation. He cureth them that are 100 miles
off as well as them that are in town, and if any are desirous they may
have a note at his house of several that he hath cured.
Notwithstanding the writer’s proficiency in the cure of lunatics, he
seems to have been sorely exercised with regard to the spelling of the
word, and he is ingenious enough in other respects. The remark about no
cure no pay, it is noticeable, refers only to the cases of lunacy, and
not to those of dropsy, for the evident reason that it is quite possible
to make a madman believe he is sane, while it would be rather hard to
lead a dropsical person into the impression that he is healthy. Quacks
swarm about this period, but as we shall devote special attention to
them anon, we will now step into the year 1700, beginning with the
_Flying Post_ for January 6-9, which contains this, a notice of a
regular physician of the time:--
Public-domain text, read in full here on John Shaqi.
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