A History of Advertising from the Earliest Times.Sampson, Henry
History
A History of Advertising from the Earliest Times.
Sampson, Henry
Advertising -- History
How different from the puffing and pretentious announcements just given
is the one of the same time which follows, as we read which we can hear
the hum of the little country schoolroom, and see the master with his
wig all awry, deep in snuff and study, the mistress keenly alive to the
disposition of her girls, and the pupils of both sexes, as pupils are
often even nowadays, intent upon anything but their lessons or work.
London is forty miles away, and the coach is an object of wonder and
admiration to the villagers, who look upon the pupils who have come from
the great city with awe and reverence, while the master is supposed to
diffuse learning from every pore in his body, and to scatter knowledge
with every wave of his hand. The mistress is also an object of
veneration, but her accomplishments are more within the ken of rustic
folk, and she, good simple dame, who imagines her husband to be the most
learned man in all the King, God bless him’s, dominions, delights to
talk about the clergymen they have educated, and has been the principal
cause of his inditing and publishing this notice:--
ABOUT forty miles from London is a schoolmaster has had such success
with boys as there are almost forty ministers and schoolmasters that
were his scholars. His wife also teaches girls lacemaking, plain work,
raising paste, sauces, and cookery to a degree of exactness. His price
is £10 or £11 the year, with a pair of sheets and one spoon, to be
returned if desired; coaches and other conveniencies pass every day
within half a mile of the house, and ’tis but an easy journey to or
from London.
And with these proofs that the schoolmaster was very much abroad at the
time, we will take leave of the seventeenth century.
[27] A nominal censorship was continued till 1695, but the freedom of
the press is considered by many to date from the year named above, and
an inspection of the papers themselves would seem to justify the
opinion.
CHAPTER VIII.
_EARLY PART OF EIGHTEENTH CENTURY._
Public-domain text, read in full here on John Shaqi.
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