A History of Advertising from the Earliest Times.Sampson, Henry
History
A History of Advertising from the Earliest Times.
Sampson, Henry
Advertising -- History
☞ WHEREAS the World has been told in public papers and otherwise of
numerous conversions of quakers to the Church of England, by means of
Mr Keith and others, and whereas the quakers give out in their late
books and otherwise, that since Mr Keith came out of America, there
are not ten persons owned by them that have left their Society, Mr
Keith and others will very much oblige the world in publishing a true
list of their proselytes.
The foregoing is from the _Postman_ of March 1701, and in July the same
paper contains a very different notice, which will give an idea of the
amusements then in vogue, and rescue from oblivion men whose names,
great as they are in the advertisement, seem to have been passed over
unduly by writers on ancient sports and pastimes, who seem to regard
Figg and Broughton as the fathers of the backsword and the boxing
match:--
A _Tryal of Skill_ to be performed at His Majesty’s Bear Garden in
Hockley-in-the-Hole, on Thursday next, being the 9th instant, betwixt
these following masters;--Edmund Button, master of the noble science
of defence, _who hath lately cut down_ Mr Hasgit and the Champion of
the West, _and 4 besides_, and James Harris, an Herefordshire man,
master of the noble science of defence, who has fought 98 prizes and
never was worsted, to exercise the usual weapons, at 2 o’clock in the
afternoon precisely.
Exhibitions of swordsmanship and cudgel-play were very frequent in the
early part of the eighteenth century, but ultimately pugilism, which at
first was merely an auxiliary of the other sports, took the lead, most
probably through the invention of mufflers or gloves, first brought into
notice by Broughton, who was the most skilful boxer of his time. This
was, however, many years subsequent to the date of the foregoing.
The year 1702 is noticeable from the fact that in it was produced the
first daily paper with which we have any acquaintance, and, unless the
doctrine that nothing is new under the sun holds good in this case, the
first daily paper ever published. From it we take the following, which
appears on December 1, and which seems--as no name or address is given,
and as the advertiser does not even know the name of the gentleman, or
anything about him beyond what is told in the advertisement--to have
emanated from one of the stews which were even then pretty numerous in
London:--
MISSED, on Sunday night, a large hanging coat of Irish frieze,
supposed to be taken away (thro’ mistake) by a gentleman in a fair
campaign wig and light-coloured clothes; if he will please to remember
where he took it, and bring it back again, it will be kindly received.
Public-domain text, read in full here on John Shaqi.
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