A History of Advertising from the Earliest Times.Sampson, Henry
History
A History of Advertising from the Earliest Times.
Sampson, Henry
Advertising -- History
regular newspaper warfare:--
BY John Yarwell and Ralph Sterrop, Right Spectacles, reading and other
optic glasses, etc., were first brought to perfection by our own
proper art, and needed not the boasted industry of our two apprentices
to recommend them to the world; who by fraudently appropriating to
themselves what they never did, and obstinately pretending to what
they never can perform, can have no other end in view than to astonish
the ignorant, impose on the credulous, and amuse the public. For which
reason and at the request of several gentlemen already imposed on, as
also to prevent such further abuses as may arise from the repeated
advertisements of these two wonderful performers, we John Yarwell and
Ralph Sterrop do give public notice, that to any person who shall
think it worth his while to make the experiment, we will demonstrate
in a minute’s time the insufficiency of the instrument and the vanity
of the workmen by comparing their miraculous Two-Foot, with our Three
and Four Foot Telescopes. And therefore, till such a telescope be
made, as shall come up to the character of these unparalleled
performers, we must declare it to be a very impossible thing.
Then the old-established and indignant masters proceed to recommend
their own spectacles, perspectives, &c., in more moderate terms than
were employed by their late apprentices, but still in an extremely
confident manner. This appeared for several days, and at last, on April
25, elicited the following reply:--
Public-domain text, read in full here on John Shaqi.
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