A History of Advertising from the Earliest Times.Sampson, Henry
History
A History of Advertising from the Earliest Times.
Sampson, Henry
Advertising -- History
WHEREAS Mr Yarwell, Mr Sterrop, and Mr Marshall, the 2 first were our
Masters with whom we served our Apprenticeships, and since for several
years we have made the best of work for them and Mr Marshall. And now
they being envious at our prosperity have published several false,
deceitful and malicious advertisements, wherein they assert that we
cheat all that buy any of our goods, and that we pretend to many
impossibilities, and impose on the public, they having wrested the
words and sense of our advertisements, pretend that we affirm that a 2
Foot Telescope of our making will do as much as the best 4 Foot of
another man’s make, and they fraudulently show in their shops one of
their best 4 Foots against our small one, and then cry out against the
insufficiency of our instrument. Now we G. Willdey and Th. Brandreth
being notoriously abused, declare that we never did assert any such
thing, or ever did pretend to impossibilities, but will make good in
every particular all those [note, these are their own words]
(impossible, incredible, miraculous, wonderful, and astonishing)
things mentioned in our advertisements; which things perhaps may be
impossible, incredible, miraculous, wonderful, and astonishing to
them, but we assure them they are not so to us: For we have small
miraculous telescopes, as they are pleased to call them, that do such
wonders that they say it is impossible to make such, by the assistance
of which we will lay any person £10, that instead of 2 miles
mentioned, we will tell them the hour of the day 3 if not 4 miles by
such a dial as St James’s or Bow.
After this the recalcitrant apprentices repeat all their former boasts,
and conclude: “All these things are as they say impossible to them, but
are and will be made by G. Willdey and T. Brandreth.... Let ingenuity
thrive.” Willdey and Brandreth now, no doubt, thought that they had
turned the tables upon their former masters, and had all the best of the
battle; but the duel was not yet over, as the second time this
advertisement appeared (_Daily Courant_, April 26), the following was
immediately under it:--
Public-domain text, read in full here on John Shaqi.
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