A History of Advertising from the Earliest Times.Sampson, Henry
History
A History of Advertising from the Earliest Times.
Sampson, Henry
Advertising -- History
A CONFIDENT Mountebank by the help of his bragging speech passes upon
the ignorant as a profound doctor, the commonest medicines and the
easiest operations in such an one’s hand, shall be cried up as
miracles. But there are mountebanks in other arts as well as in
physick: Glasgrinding it seems is not free from ’em, as it is seen in
the vain boastings of Willdey and Brandreth. ’Tis well known to all
gentlemen that have had occasion to use optic glasses that J. Yarwell
was the true improver of that art, and has deservedly a name for it,
in all parts abroad as well as at home. He and R. Sterrop, who lives
in the old shop in Ludgate Street, have always and do now make as true
and good works of all kinds in that art as any man can do. And we are
so far from discouraging any improvement, that we gladly receive from
any hand, and will be at any expence to put in practice an invention
really advantageous in the art. But Willdey’s performances are so far
from improvements that we are ready to oppose any of our work to his
and stake any wager upon the judgment of a skilful man. And because he
talks so particularly of his two foot telescope, to let the world see
that there is nothing in that vaunt, we will stake 10 Guineas upon a
two-foot telescope of ours against the same of his. And further to
take away all pretensions of our preparing one on purpose, if any
gentleman that has a two-foot telescope bought of us within a year
past, and not injured in the use, will produce it, we will lay 5
Guineas upon its performance against one of theirs of the same date.
This is bringing the matter upon the square, and will, we hope,
satisfy the world that we are not worse workmen than those we taught.
Again the young men ventured into print (May 1, 1707), to reply, and to
defend what they were pleased to call the naked truth, “against the
apparent malicious lies and abuse” of their former employers, in whose
last advertisement they pointed out some inconsistencies, claimed the
invention of the perfected spectacles as theirs, and ended in offering
to bet “20 guineas to their 10, that neither they nor Mr Marshall can
make a better telescope than we can.” This, though rather a descent from
the high horse previously occupied by them, was sufficient to rouse the
anger of an interested yet hitherto passive spectator, and Mr Marshall
presently (May 8) indignantly growled forth:--
Public-domain text, read in full here on John Shaqi.
Reviews
Reviews
No reviews yet
Be the first to share your thoughts on this work.
Elsewhere in the archive
Join the Discussion
Join the discussion
Sign in to leave a comment or review.
Sign InorCreate an account