A History of Advertising from the Earliest Times.Sampson, Henry
History
A History of Advertising from the Earliest Times.
Sampson, Henry
Advertising -- History
obtained.” For this purpose money was of course required; and if they
never did good any other way, or at any other time, quacks and
impostors, libertines and drunkards, did it now, as they mainly
contributed all that was gathered for some years by means of the
advertisement tax. There seems to have been a good deal of drunkenness
going on in the time of Queen Anne, and the tavern keepers contributed
in many ways to swell the revenue. But even their advertisements drop
off after the imposition of the tax, as do those of promoters of
nostrums and lotteries, and the managers of theatres. These public
benefactors are, however, not so blind to their own interests, but that
they soon return.
Notwithstanding the many important events of the next few years, nothing
worthy of chronicling in the way of advertisements is to be found till
1720, when we come upon the following, which is peculiar as being one of
the earliest specimens of the ventilation of private quarrels by means
of advertisements. It occurs in the _Daily Post_ of January 16th:--
WHEREAS an advertisement was lately put in Heathcote’s Halfpenny Post,
by way of challenge for me to meet a person (whose name to me is
unknown) at Old Man’s Coffeehouse near Charing Cross, the 28 instant
in order to hear that said person make out his assertions in that
Dialogue we had in Palace Yard, the 11th of November 1718, This will
let that person know that as he would not then tell me his name, nor
put it to his advertisement, I conclude he is ashamed to have it in
print. When he sends me his name in writing, that I may know who to
ask for, I shall be willing to meet him at any convenient time and
place, either by ourselves or with two friends on each side, till then
I shall have neither list nor leisure to obey his nameless summons.
ROBERT CURTIS.
Southwark, Jan. 13th, 1719-20.
Certainly time enough seems to have elapsed between the dialogue and the
publication of this advertisement to allow of all angry passions to have
subsided; but Robert Curtis, whose name is thus preserved till now,
would seem to have been a careful youth, picking his way clear of
pitfalls, and with shrewdness sufficient to discover that anonymity but
too often disguises foul intent. In that particular matters have not
considerably improved even up to the present time.
Public-domain text, read in full here on John Shaqi.
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