A History of Advertising from the Earliest Times.Sampson, Henry
History
A History of Advertising from the Earliest Times.
Sampson, Henry
Advertising -- History
NOTHING ought to be thought ridiculous that can afford the least ease
or procure health. A very worthy gentleman not long ago had such an
odd sort of a cholick, that he found nothing would relieve him so much
as lying with his head downwards; which posture prov’d always so
advantageous that he had a frame made to which he himself was fastened
with Bolts, and then was turned head downwards, after which manner he
hung till the pain went off. I hope none will say that this was
unbecoming a grave and wise man, to make use of such odd means to get
rid of an unsupportable pain. If people would but abstract the benefit
got by exercise from the means by which it is got, they would set a
great value upon it, if some of the advantages accruing from exercise
were to be procured by any other medicine, nothing in the world would
be in more esteem than that Medicine.
This is to answer some objections to the book of the Chamber Horse
(for exercise) invented by HENRY MARSH, in Clement’s Inn Passage,
Clare Market; who, it is well known, has had the honour to serve some
persons of the greatest distinction in the Kingdom; and he humbly begs
the favour of Ladies and Gentlemen to try both the Chamber Horses,
which is the only sure way of having the best. This machine may be of
great service to children.
Mr Marsh may have been clever at making horses for chamber use, but he
doesn’t seem to have understood argument much; for whatever pleasure
there may be in bolting oneself on to a board, and then standing on
one’s head, it isn’t much in the way of exercise, even though Fuller may
have been at the bottom of it. We beg his pardon _on_ it. Still, the
idea is ingenious, and in a population, the majority of which, we are
informed, consists mainly of fools, would succeed now. From this same
_London Daily Post and General Advertiser_, which is full of strange and
startling announcements, we take another advertisement, that is likely
to arouse the attention and excite the envy of all who nowadays suffer
from those dwellers in tents and other forms of bedsteads, the “mahogany
flats” or Norfolk Howards, who are particularly rapacious in lodgings
which are let after a long term of vacancy. This knowledge is the result
of actual experience. The date is March 15, 1740:--
MARY SOUTHALL
_Successor to_ John Southall, _the first and only person that ever
found out the nature of_ BUGGS, _Author of the Treatise of those
nauseous venomous Insects, published with the Approbation (and for
which he had the honour to receive the unanimous Thanks) of the Royal
Society_,
GIVES NOTICE,
Public-domain text, read in full here on John Shaqi.
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