A History of Advertising from the Earliest Times.Sampson, Henry
History
A History of Advertising from the Earliest Times.
Sampson, Henry
Advertising -- History
alteration first exhibited itself at the East End of London--in
consequence of feeding on mixed and barbarous races about Ratcliffe
Highway and other dock purlieus. Any one who pays his money for this
book is at liberty to take his choice of hypotheses, but we can assure
him that the change is undoubtedly matter of fact.
The next specimen taken is of a literary turn, and appears in the
_Champion, or the Evening Advertiser_, of January 2, 1741. From it we
may judge of the number of burlesques and travesties which, some large,
some small, were called into existence by the publication of what many
consider to be Richardson’s masterpiece. Whatever rank “Pamela” may hold
as compared with “Clarissa Harlowe,” “Sir Charles Grandison,” and other
works by the same author, it is very little regarded now, while one of
the books to which it gave rise is now a representative work of English
literature. Here is the literary advertisement of the day:--
_This Day is publish’d_
(Price One Shilling and Sixpence),
AN APOLOGY for the LIFE of Mrs. SHAMELA ANDREWS, in which the many
notorious _Falsehoods_ and _Misrepresentations_ of a book called
_Pamela_ are all expos’d and refuted; and the matchless _Arts_ of that
young Politician set in a true and just light. Together with a full
Account of all that passed between her and Parson Arthur Williams,
whose character is represented in a Manner somewhat different from
what he bears in _Pamela_, the whole being exact Copies of authentick
Papers deliver’d to the Editor. Necessary to be had in all Families.
With a modern Dedication after the Manner of the Antients, especially
CICERO. By Mr. _Conny Keyber_.
Printed for _A. Dodd_, at the Peacock without Temple Bar,
_Where may be had, Price 1s._,
1. The COURT SECRET, a Melancholy Truth. Translated from the Original
_Arabic_. By an Adept in the Oriental Tongues.
_Remember that a Prince’s Secrets are Balm conceal’d;
But Poison if discover’d._
--MASSINGER.
_Also, Price 1s.,_
2. A Faithful Narrative of the Unfortunate Adventures of _Charles
Cartwright_, M.D., who in his voyage to _Jamaica_ was taken by a
Spanish Privateer, and carried into _St Sebastians_. His hard usage
there, and wonderful Escape from thence, &c. &c.
The “Court Secret” is possibly a satire on the evil doings which were
notorious in connection with high places at that time, but which happily
died out with their primary causes; and the other book is doubtless one
of those quaint stories of slavery and adventure which form interesting
reading even to this day. Next we come upon an advertisement which
offers special temptation to the female mind, as it combines the
gratification of more than one ruling passion of the time. It is from
the _General Advertiser_ of April 27, 1745:--
The Interpretation of
WOMEN’S
DREAMS,
With the _Prints_ of these DREAMS finely Engraved.
Public-domain text, read in full here on John Shaqi.
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