A History of Advertising from the Earliest Times.Sampson, Henry
History
A History of Advertising from the Earliest Times.
Sampson, Henry
Advertising -- History
If a _Single_ WOMAN _Dreams_ the 18th DREAM, it tells when she’ll be
married. If the 19th, she may make her fortune.--The 35th tells what
children she’ll have. But if she dreams the 34th DREAM
She may as well wed FARINELLI, _All one_
With a curious print of FARINELLI finely engraved,
Plainly shewing to open and clear view, etc.
The 42d DREAM describes the man she’s to have, and
The 33d tells a WIFE also to LOOK ABOUT HER.
The rest of the DREAMS tell, etc. etc. etc.
To which is added A LOTTERY
For HUSBANDS for young MAIDS,
With the _Prints_ of these HUSBANDS, Finely Engraved.
Not one Blank, but ALL Prizes, the _Lowest_ of which
Is a very _Handsome_ and RICH _Young Gentleman_ that keeps his COACH.
--And if she draws of the 6th class of _Tickets_, she is then sure to
be
MY LADY.
To be drawn as soon as full--And
Any Maiden that will put off TWO _Tickets_, shall have ONE for _Her
Self_ to put her in Fortune’s way.
’Tis GIVEN GRATIS at Mr BURCHELL’S ANODYNE NECKLACE SHOP in Long Acre,
Cutler and Toyshop. The sign of the case of knives next shop to _Drury
Lane_,
Where _on the counter it does_ Ready _Lie
For_ ALL _who’ll_ step in _for’t in Passing by_.
This Mr Burchell of the Anodyne Necklace was a notorious quack of the
time, to whom reference is made further on. It is patent to the most
casual observer that he is able to dispose his wares in the most
tempting manner, and the book, as well as the tickets, must have had a
very good sale indeed. Also portraying the tastes and peculiarities of
this portion of the eighteenth century is an invitation taken from the
_General Advertiser_ in October 1745, which displays inordinate vanity
on the part of the writer, or, to put it in the mildest form,
peculiarity of behaviour on that of the lady to whom he addresses
himself:--
WHEREAS a lady last Saturday evening at the playhouse in Drury Lane in
one of the left-hand boxes, was observed to take particular notice of
a gentleman who sat about the middle of the pit, and as her company
would be esteemed the greatest favour, she is humbly desired to send
him directions, where and in what manner she would be waited upon, and
direct the said letter to be left for P. M. Z. at the Portugal Coffee
house near the Exchange.
Notices of this kind--many of the most barefaced, and not a few of a
decidedly indelicate description--must have been a fruitful source of
income to the proprietors of newspapers; and that professions of
adoration for unknown women--most of whom were presumably married, else
why all the concealment and strategy?--did not fall off as years
progressed is shown by the following, taken from a wealth of the same
kind in the commencement of 1748. It is also from the _General
Advertiser_:--
Public-domain text, read in full here on John Shaqi.
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