A History of Advertising from the Earliest Times.Sampson, Henry
History
A History of Advertising from the Earliest Times.
Sampson, Henry
Advertising -- History
TWO Men beg leave to acquaint the Public in general that they keep the
cleanest Barber’s Shop in all London, where the people can have their
Hair cut for 2d., dressed for 3d., and be shaved for 1d. One of these
Men can bleed and draw teeth very well; he bleeds both in the English
and German manner, as well at home as abroad, and is exceeding
careful. Bleeding 3d., drawing teeth 4d. There is a parlour made in
the shop on purpose for bleeding and drawing teeth. The people may
depend on being served immediately and well in every respect. No
satisfaction, no pay. The above-mentioned Shop is at No. 7 King
Street, Seven Dials.
Bleeding nowadays is still done by barbers, though not in the same way,
nor so scientifically, as practised by the two clean shopkeepers of King
Street. Shaving as a high art is neglected nowadays, a state of affairs
traceable to the beard and moustache movement of the last twenty years,
which has rendered shaving below the attention of true artists, who now
give their attention to “cutting and curling,” &c. Any one who doubts
this had better trust himself to the untender mercies of half-a-dozen
different barbers, in ordinary thoroughfares, and where the prices are
fixed at ordinary rates. Before he has tried the sixth establishment he
will not only have conformed to our views, but will be a considerably
altered, if not an improved, man. In the _Morning Post_ of October 13,
1778, we come across an appeal to the short-sighted, which is worthy of
the tribes of welchers who in our own times have made large fortunes
through advertising in the columns of the sporting papers. This must
have been something like the “discretionary investment” dodge, which
brought in large sums to swindling firms who professed to govern the
turf a few years back, and whose advertisements occupied whole columns
in the newspapers:--
A SERIOUS though SURPRISING OFFER.
FOR the compliment of One Hundred Guineas, any enterprizing Gentleman
or Lady may have revealed to them an eligible method of converting
hundreds into Thousands, in a few weeks, and of continuing so to do
yearly. The requiring so inadequate a consideration, is because the
proposer is under misfortunes. Only letters with real names and
residencies will be regarded. Direct for W. W., at the King’s Bench
Coffee-House.
In the early part of 1778 (May 7) the _Morning Post_ contained the
following appeal for an article which has been scarce ever since the
world began, which is not valued much when possessed, and which is about
the last thing one could hope to obtain through the medium of an
advertisement, no matter how cunningly contrived, nor how great the
circulation of the paper in which it appeared:--
Public-domain text, read in full here on John Shaqi.
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