A History of Advertising from the Earliest Times.Sampson, Henry
History
A History of Advertising from the Earliest Times.
Sampson, Henry
Advertising -- History
statements, and we have intended nothing invidious in the order of
selection. For obvious reasons we shall say nothing of the evening
papers, beyond that all seem to fill their advertisement columns with
ease, and to be excellent mediums of publicity.
The weekly press and the provincial press can tell their own story
without assistance. In the former the advertisements are fairly classed,
according to the pretensions of the papers or the cause they adopt,
while with the provincials it is the story of the London dailies told
over again. Manchester and Liverpool possess magnificent journals, full
of advertisements and of large circulation, and so do all other large
towns in the country; but we doubt much if, out of London, Glasgow is to
be beaten on the score of its papers or the energy of its advertisers.
[1] This paper seems to have been an imposture, which, believed in at
the time, has been comparatively recently detected. A writer in the
_Quarterly Review_, June 1855, says, “The _English Mercurie_ of 1588
[Qy. 1583], which professes to have been published during those
momentous days when the Spanish Armada was hovering and waiting to
pounce upon our southern shores, contains amongst its items of news
three or four book advertisements, and these would undoubtedly have
been the first put forth in England, were that newspaper genuine. Mr
Watts, of the British Museum, has, however, proved that the several
numbers of this journal to be found in our national library are gross
forgeries; and, indeed, the most inexperienced eye in such matters can
easily see that neither their type, paper, spelling, nor composition
are much more than one instead of upwards of two centuries and a half
old.” Haydn also says, “Some copies of a publication are in existence
called the _English Mercury_, professing to come out under the
authority of Queen Elizabeth in 1588, the period of the Spanish
Armada. The researches of Mr J. Watts, of the British Museum, have
proved these to be forgeries, executed about 1766. The full title of
No. 50 is ‘_The English Mercurie_, published by authoritie, for the
prevention of false reports, imprinted by Christopher Barker, Her
Highnesses printer, No. 50.’ It describes the Spanish Armada, giving
‘A journal of what passed since the 21st of this month, between Her
Majestie’s fleet and that of Spayne, transmitted by the Lord Highe
Admiral to the Lordes of Council.’”
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