A History of Advertising from the Earliest Times.Sampson, Henry
History
A History of Advertising from the Earliest Times.
Sampson, Henry
Advertising -- History
But there are many daily papers in London besides the _Times_ and
_Telegraph_, and all these receive a plentiful share of advertisements.
The _Standard_ has, within the past few years, developed its resources
wonderfully, and may be now considered a good fair third in the race for
wealth, and not by any means a distant third, so far as the _Telegraph_
is concerned. This paper has a most extensive circulation, being the
only cheap Conservative organ in London, if we may except the _Hour_,
and as it offers to advertisers a repetition of their notices in the
_Evening Standard_, it is not surprising that, spacious as are its
advertisement columns, it manages to fill them constantly, and at a rate
which would have considerably astonished its old proprietors. The _Daily
News_, which a few years back reduced its price to one penny, has, since
the Franco-Prussian war, been picking up wonderfully, and with its
increased health as a paper its outer columns have proportionally
improved in appearance; many experienced advertisers have a great regard
for the _News_, which they look upon as offering a good return for
investments. The _Morning Advertiser_, as the organ of the licensed
victuallers, is of course an invaluable medium of inter-communication
among members of “the trade,” and in it are to be found advertisements
of everything to be obtained in connection with the distillery, the
brewery, and the tavern. Publicans who want potboys, and potboys who
want employers, barmaids, barmen, and people in want of “snug”
businesses, or with “good family trades” to dispose of, all consult the
_’Tiser_, which is under the special supervision of a committee of
licensed victuallers, who act as stewards, and annually hand over the
profits to the Licensed Victuallers’ School. An important body is this
committee, a body which feels that the eye of Europe is upon it, and
which therefore takes copious notes of everything; is broad wideawake,
and is not to be imposed on. But it is a kindly and beneficent body, as
its purpose shows; and a little licence can well be afforded to a
committee which gives its time and trouble, to say nothing of voting its
money, in the interest of the widow and the fatherless. A few years back
great fun used to be got out of the _’Tiser_, or the “Gin and Gospel
Gazette,” as it was called, on account of its peculiar views on current
questions; but all that is altered now, and since the advent of the
present régime the _Advertiser_ has improved sufficiently to be regarded
as a general paper, and therefore as a general advertising medium. The
_Hour_ is a new journal, started in opposition to the _Standard_, and
professing the same politics. It is hardly within our ken so far, and
the same may be said of the _Morning Post_, which has its own exclusive
_clientèle_. In referring to the foregoing journals, we have made no
remarks beyond those to which we are guided by their own published
Public-domain text, read in full here on John Shaqi.
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