A History of Advertising from the Earliest Times.Sampson, Henry
History
A History of Advertising from the Earliest Times.
Sampson, Henry
Advertising -- History
Cole and Scott, Solicitors, 12 Furnival’s Inn and Notting Hill.
If the “London stones” become things of the past, they and their
advocates will be revenged by the undoubted fact that whatever follows
them will, after the novelty has worn off, be just as much abused as its
predecessor, and most likely changed much more speedily. Deserving of
attention, too, though on a totally different matter, is the following.
It seems hard to believe that a London tradesman could believe he was
likely to get his note back by informing a man what he must have already
known; but such is the case. This must be what is known as “throwing
good money after bad:”--
CORAL NECKLACE.--The gentleman who purchased a coral necklace in
Bishopsgate-street, on Monday last received in change for a £20 note a
FIVE-POUND NOTE too much. He is requested to RETURN it.
Vulgar people would say that the buyer of the coral necklace changed his
name to Walker after this. But changes of name are not legal unless duly
advertised. Speaking of advertising changes of name, a title by which
those lodging-house pests, bugs, are now often known, that of Norfolk
Howards, is derived from an advertisement in which one Ephraim Bug
avowed his intention of being for the future known as Norfolk Howard. We
have never seen this announcement, but have noticed many others, the
appended being a specimen, though of a much less sensational kind than
that we have just referred to:--
NOTICE.--I, the undersigned THOMAS HUGHES FORDE DAVIES, of Abercery,
in the county of Cardigan, Esq., do hereby Give Notice, that I shall,
on and after the 1st day of October, 1873, ASSUME the names THOMAS
HUGHES FORDE HUGHES, instead of the names of Thomas Hughes Forde
Davies, by which last-mentioned names I have hitherto been known and
described. And I do hereby request and direct all persons whomsoever
to address and describe me as Thomas Hughes Forde Hughes, and not
otherwise. And I further Give Notice, that I have executed the
necessary Deed Poll in that behalf, and cause the same to be enrolled
in her Majesty’s High Court of Chancery.--Dated this 29th day of
September, 1873.
THOMAS HUGHES FORDE DAVIES.
There is a good deal in a name in the present day, and there are some
names which for obvious reasons do not smell as sweet as roses, and
therefore require changing. This observation does not, of course, refer
to the change from Davies to Hughes, of which we know absolutely
nothing, except that it appeared in the _Standard_ of October 1873. As
there seems little to choose between the two names, it is fair to assume
that family reasons or property qualifications led to the alteration. In
the interest of those good people who sincerely believe in appearances,
we select our next example from the columns of the _Times_. Those, also,
who are in the habit of asking what good there is in a University
education will do well to ponder over these lines:--
Public-domain text, read in full here on John Shaqi.
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