A History of Advertising from the Earliest Times.Sampson, Henry
History
A History of Advertising from the Earliest Times.
Sampson, Henry
Advertising -- History
TO THE MINISTERS OF STATE, NOBILITY, AND COMMUNITY AT LARGE.--A Remedy
for the distresses of England. Every considerate person admits the
present condition of society to be perfectly anomalous. A remedy has
at length been discovered--a remedy which would effectually arrest the
progress of pauperism, confer incalculable benefits upon the
industrial community, and diffuse joy and gladness throughout the
length and breadth of the land, making England (without exaggeration)
the envy of surrounding nations, and the admiration of the world. The
plan possesses the peculiar merit of being practicable, and easy of
application, without in the slightest degree infringing the rights of
property as by law established, or in any way disturbing the present
relations of society. The advertiser will communicate his discovery
either to the ministers of state, nobility, or those who may take an
interest in the wellbeing of society, on condition of his receiving
(if his plans are approved, and made available for the purposes
contemplated) £100,000. “If the nation be saved, it is not to be saved
by the ordinary operations of statesmanship.”--Lord Ashley. Address
----.
In this chapter, the mysterious “personal” advertisements which years
ago were so frequent and so extraordinary--but which now are rarely
noticeable except when devoted to the purposes of puffing tradesmen, or
when they are more than ordinarily stupid--must naturally receive
attention. Now and again a strange announcement attracts a little
curiosity in the present day; but for good specimens of the dark and
mysterious advertisement we must go back twenty years, and by so doing
we shall be enabled at the same time to give a very good reason why
people who correspond through the public papers in cipher or otherwise
are careful not to attract particular attention. This reason will
exhibit itself by means of two cryptographic specimens selected, which
appeared in the _Times_, and were the means of showing that writers of
secret signs and passwords must be clever indeed if they would evade the
lynx eyes of those who are ever ready for a little mild excitement, and
whose hobby it is to solve riddles and discover puzzles. Certainly there
must be more pleasure in finding out the meaning of a secret “personal”
than in answering the double acrostic charades with which the weekly
papers swarm, and which must occupy the attention of thousands, if the
quantities of correct and erroneous replies that are received at the
various offices may be accepted as evidence. In the early part of 1853 a
mad-looking advertisement appeared in the _Times_, which ran thus:--
CENERENTOLA.--N bnxm yt ywd nk dtz hfs wjfi ymnx fsi fr rtxy fscntzx
yt mjfw ymf esi bmjs dtz wjyzws, f imtb qtsldtz wjrfns, mjwj It bwnyf
f kjb qnsjx jfwqnsl uqjfxj: N mfaj gjjs ajwd kfw kwtr mfund xnshy dtz
bjsy fbfd.
Public-domain text, read in full here on John Shaqi.
Reviews
Reviews
No reviews yet
Be the first to share your thoughts on this work.
Elsewhere in the archive
Join the Discussion
Join the discussion
Sign in to leave a comment or review.
Sign InorCreate an account