A History of Advertising from the Earliest Times.Sampson, Henry
History
A History of Advertising from the Earliest Times.
Sampson, Henry
Advertising -- History
Which being interpreted, reads: “Cenerentola, I wish to try if you can
read this, and am most anxious to hear the end, when you return, and how
long you remain here. Do write a few lines, darling, please. I have been
very far from happy since you went away.” This appeared in February 2,
and some difficulty appears to be in the way, for it is not till the
11th that we find another, which is evidently not in reply, and equally
evidently not satisfactory. It says:--
CENERENTOLA.--Zsynq rd mjfwy nx xnhp mfaj ywnji yt kwfrj fs
jcugfifynts kwt dtz gzy hfssty. Xnqjshj nx xfs jxy nk ymf ywzj hfzxj
nx sty xzx jhyji; nk ny nx fgg xytwnjx bngg gj xnkyji yt ymj gtyytr.
It dtz wjrjrgjw tzw htzxns’x knwxy uwtutxnynts: ymnsp tk ny.
As this system simply consisted in commencing the alphabet with the
letter _f_ and continuing in regular sequence, the explanation of the
last specimen is almost obvious; but so that there should be no
difficulty or doubt about it, and so that the intriguers should know
they were discovered, some literary lockpicker inserted on the 15th, in
the usual personal column of the _Times_, a full translation, correcting
all errors of the printer, and concluding with a notice in the secret
language, which must have frightened its originators. The explanatory
advertisement runs thus:--
CENERENTOLA, until my heart is sick have I tried to frame an
explanation for you, but cannot. Silence is safest, if the true cause
is not suspected: if it is all stories will be sifted to the bottom.
Do you remember our cousin’s first proposition? Think of it.--N pstb
Dtz.
The cryptogram at the end is a warning, for, subjected to the test, we
find it is neither more nor less than “I know you.” This seems to have
effectually silenced the originals; but the marplots were probably still
at work, for on the 19th of February another notification appears, this
time in plain English, and running thus:--
CENERENTOLA, what nonsense! Your cousin’s proposition is absurd. I
have given an explanation--the true one--which has perfectly satisfied
both parties--a thing which silence never could have effected. So no
more such absurdity.
How miserably small the inventor of this cipher must have felt, and how
ridiculous those most interested must have appeared to each other, we
leave to the imaginations of those readers who have suddenly been
stopped in any grand flight to find themselves as idiotic as they had
before considered themselves ingenious. Doubtless the Cenerentolans will
not want for sympathisers even amongst those who affect most to ridicule
them. Much about the same time as the instance we have given, and while
the rage for secret advertising was in its meridian, one of the most
remarkable samples of the kind appeared--remarkable as much for its want
of reason as for anything else. On February 20, 1852, we are told by the
_Quarterly_, there appeared in the _Times_ the following mysterious
lines:--
Public-domain text, read in full here on John Shaqi.
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