A History of Advertising from the Earliest Times.Sampson, Henry
History
A History of Advertising from the Earliest Times.
Sampson, Henry
Advertising -- History
TIG tjohw it tig jfhiirvola og tig psgvw.
F. D. N.
This was a little above the ordinary hand, and many attempts at
deciphering it failed. At last the following explanation was published
in the _Quarterly_. If we take the first word of the sentence, Tig, and
place under its second letter, i, the one which alphabetically precedes
it, and treat the next letters in a similar manner, we shall have the
following combination:--
T i g
h f
e
Reading the first letters obliquely, we have the article “The;” if we
treat the second word in the same manner, the following will be the
result:--
T j o h w
i n g v
m f u
e t
s
which read in the same slanting way produces the word _Times_. So far
our authority is correct, and here we leave him. The following
participle and article are of course evident, and then comes the
principal word of the sentence, which the transcriber makes to be
Jefferies, which it is doubtless intended to be; but in his hurry the
inventor or solver has made a mistake, as is shown upon an attempt at
the same conclusion:--
J f h i i r v o l a
e g h h q u n k z
f g g p t m j y
f f o s l i x
e n r k h w
m q j g v
p i f u
h e t
d s
r
This gives the word as Jeffemphdr, an expression which, if it can be
expressed at all, is very dissimilar from that we expected, after being
told that the sentence read--
The Times is the Jefferies of the press.
We have taken this trouble and used this space in the endeavour to see
if the letters would make “Jefferies,” because we have always had a
suspicion that the first explainer was also the originator. The
advertisement, without being rendered into English, could not have
gratified the malice or satisfied the spite of its writer; and as, if
any one else had discovered the key and made the attempt, he would have
remarked the error, it is but fair to assume that “F. D. N.,” whoever
else he may have been, was the individual whom a writer in the
_Quarterly Review_, a couple of years or so afterwards, described as the
friend who “was curious and intelligent enough to extract the plain
English out of it,” and whose design we commenced with. Was he an author
who had been slated in the _Times_? However, as the advertiser evidently
meant Jeffreys, however he may have fancied to spell it, the explanation
may be taken as all right.[35] This and the preceding advertisement
must have set people thinking that it was hardly safe to trust to
secrets in the papers, no matter how carefully disguised; but the
crowning blow to cryptographic communication was given by means of the
“Flo” intrigue, which created some little sensation, and was the cause
of a good deal of amusement at the close of the year 1853 and the
beginning of 1854. On November 29 of the first-named year the following
was first seen in the _Times_:--
Public-domain text, read in full here on John Shaqi.
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