A History of Advertising from the Earliest Times.Sampson, Henry
History
A History of Advertising from the Earliest Times.
Sampson, Henry
Advertising -- History
FLO.--1821 82374 09 30 84541. 844532 18140650. 8 54584 2401 322650 526
08555 94400 021 12 30 84541 22 05114650. 726 85400 021.
It may be as well to premise that the idea of the “Flo” system was to
make an alphabet with the nine numerals and the cipher, and the
correspondents evidently prided themselves, poor innocents, on having
arranged the letters arbitrarily and not in regular order, and fixed the
tell-tale capital I when standing alone at 8:--
0 1 2 3 4 5 6 7 8 9
y u o i e a d k h f
s t n m r l q g w p
x c b
v
So the communication read: “Flo, thou voice of my heart! Berlin,
Thursday. I leave next Monday, and shall press you to my heart on
Saturday. God bless you.” How they communicated for the next month does
not appear, but judging by the quotation just given, it is to be
supposed personally, and that another separation occurred soon after,
for on December 21 there is this:--
FLO.--1821 82374 29 30 84541 8 53 02 522450. 8 3300 021 3244 1852
4844. 8 5227 51 0214 9371144 48440 23781. 8 0426 021 52 326352 08585
12 8459 42116 021 88354 505449 59144 632244. 31 8355 7449 021 8543 526
021 3101 95270 1851 31 5430 544 42126 021. 726 85400 021.
Which, errors included, reads: “Flo, thou voice of my heart, I am so
lonely. I miss you more than ever. I look at your picture every night. I
send you an Indian shawl to wrap rou_t_d you while asleep after dinner.
It will keep you warm, and you must fancy that m_t_ arms are round you.
God bless you.” Two days afterwards the next appears, though the
translation hardly gives a substantial reason for the repetition:--
FLO.--184 5501 850 84227 8 449451 31. 1821 82374 29 30 84541 8 53 02
522450. 8 3300 021 3244 1852 4844. 8 5227 51 0214 9371144 48140 23781.
8 0426 021 52 326352 08585 12 8459 42126 021 88354 505449 59144 63224
31 8355 7449 021 8543 526 021 3101 95270 1851 30 5430 544 42126 021.
726 85400 021. 828 8 62 5284 021.
This makes: “Flo, the last was wrong, I repeat it. Thou voice of my
heart, I am so lonely. I miss you more than ever. I look at your picture
ev_u_ry night. I send you an Indian shawl to wrap round you while asleep
after dinn_r_. It will keep you warm, and you must fancy my arms are
round you. God bless you. How I do love you!” It will be hard to
discover, if the last was wrong, how this can be right, as for each
error he corrects he makes another. Then we go on to the new year, and
on January 2 recommence with the following:--
FLO.--30 282 5284 853 85990 57532 31 30 5374 5857327 9423 5 856 64453.
021 544 30 5334 12 7228 1851 18444 305 785274 29 044327 021 12 8454
9423 021 12 62 183270 12 422178. 8 08555 140 526 044 021 0222 84314 12
34 50 29142 50 021 752 726 85400 021 1821 82174 29 30 84541.
Public-domain text, read in full here on John Shaqi.
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