A History of Advertising from the Earliest Times.Sampson, Henry
History
A History of Advertising from the Earliest Times.
Sampson, Henry
Advertising -- History
Difficulties seem to have been removed by this time, for when the magic
of the key has been tried upon it the advertisement just quoted says
this: “Flo, my own love, I am happy again; it is like awakening from a
bad dream. You are, my li_m_e [? life], to know that there is a chance
of seeing you, to hear from you, to do things to enough [there is an
evident bungle here]. I shall try and see you soon. Write to me as often
as you can. God bless you, thou vo_u_ce of my heart!” The wise men who
had been content to understand this so far, now thought it time that
these turtle-doves should know they were not so wise as they supposed,
and that their cipher was being read regularly. So on January 6 the
_Times_ contained the following:--
FLO.--1821 82374 29 39 84541. 828 8 62 5284 021. 828 544 021 08555 021
84 5536 19 1830 094 327. 8 752 044 021 8557327 8318 0214 6545327 8851
8 82156 7384 12 84 8318 021. 185270 924 0314 5501 541144 8 9454
2218327 811 0495 451322 9423 021 021 544 30 82456 30 5394 30 8294.
1821 3244 1852 5394 95448455 726 85400 021.
And this when read must have caused some feeling of consternation, as it
was an evident burlesque of the real correspondent’s style: “Flo, thou
voice of my heart! How I do love you! How are you? Shall you be laid up
this spring? I can see you walking with your darling. What would I give
to be with you! Thanks for your last letter. I fear nothing but
separation from you. You are my world, my life, my hope. Thou more than
life, farewell! God bless you!” The natural effect of this was to cause
an alarm to be given, and so on the following day the following was
inserted in the famous private column:--
FLO.--8 9454 6454401 214 739 844 30 6307284446. 84314 51 2274 12 0214
943426 “326352 08585.” 9. 2. 8177327853. 81770.
Which drops the curtain upon “Flo” and her lover, who is more than
likely not to have been her husband--and this without affecting the
question as to her being married. It is translated in these words:
“Flo.--I fear, dearest, our cipher is discovered. Write at once to your
friend, “Indian Shawl,” P. O., Buckingham, Bucks.” So much for secret
correspondences, which are not often to be seen nowadays, though when
any one is found foolish enough to confide in the press under these
circumstances, the comic papers almost invariably make capital out of
the communications, and give to their less acute readers full
information. Here is one we fell across the other day in the
_Telegraph_. We must admit to a decided ignorance as to what it means,
but perhaps the reader, profiting by the foregoing, will be able to
decipher it:--
KANGAROO revived by bones, though nearly choked by a piece of one
after swallowing five hard biscuits. Troubled. Four cat two six camel
five two one eight pig one boar in every way. Four nine leopard one
four elephant three four seven boar. Faithful until death.
Public-domain text, read in full here on John Shaqi.
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