The Greeks used another mode of giving publicity which is worthy of remark here. They used to affix to the statues of the infernal deities, in the _temenos_ of their temples, curses inscribed on sheets of lead, by which they devoted to the vengeance of those gods the persons who had found or stolen certain things, or injured the advertisers in any other way. As the names of the offenders were given in full in these singular inscriptions, they had the effect of making the grievances known to mortals as well as immortals, and thus the advertisement was attained. The only difference between these and ordinary public notices was that the threat of punishment was held out instead of the offer of reward. A compromise was endeavoured generally at the same time, the evil invoked being deprecated in case of restitution of the property. A most interesting collection of such imprecations (_diræ defixiones_, or κατάδεσμοι) was found in 1858 in the _temenos_ of the infernal deities attached to the temple of Demeter at Cnidus. It is at present deposited in the British Museum, where the curious reader may inspect it in the second vase-room. A common mode of advertising, about the same time, was by means of the public crier, κήρυξ. In comparatively modern times our town-criers have been proverbial for murdering the king’s English, or, at all events, of robbing it of all elecutionary beauties. Not so among the Greeks, who were so nice in point of oratorical power, and so offended by a vicious pronunciation, that they would not suffer even the public crier to proclaim their laws unless he was accompanied by a musician, who, in case of an inexact tone, might be ready to give him the proper pitch and expression. But this would hardly be the case when the public crier was employed by private individuals. In Apuleius (“Golden Ass”) we are brought face to face with one of these characters, a cunning rogue, full of low humour, who appears to have combined the duties of crier and auctioneer. Thus, when the slave and the ass are led out for sale, the crier proclaims the price of each with a loud voice, joking at the same time to the best of his abilities, in order to keep the audience in good humour. This latter idea has not been lost sight of in more modern days. “The crier, bawling till his throat was almost split, cracked all sorts of ridiculous jokes upon me [the ass]. ‘What is the use,’ said he, ‘of offering for sale this old screw of a jackass, with his foundered hoofs, his ugly colour, his sluggishness in everything but vice, and a hide that is nothing but a ready-made sieve? Let us even make a present of him, if we can find any one who will not be loth to throw away hay on the brute.’ In this way the crier kept the bystanders in roars of laughter.”[8]