A History of Advertising from the Earliest Times.Sampson, Henry
History
A History of Advertising from the Earliest Times.
Sampson, Henry
Advertising -- History
Leaving the enticing subject of these new beverages, we find that in May
1657 there appeared a weekly paper which assumed the title of the
_Public Advertiser_, the first number being dated 19th to 26th May. It
was printed for Newcombe, in Thames Street, and consisted almost wholly
of advertisements, including the arrivals and departures of ships, and
books to be printed. Soon other papers also commenced to insert more and
more advertisements, sometimes stuck in the middle of political items,
and announcements of marine disasters, murders, marriages, births, and
deaths. Most of the notices at this period related to runaway
apprentices and black boys, fairs and cockfights, burglaries and highway
robberies, stolen horses, lost dogs, swords, and scent-bottles, and the
departure of coaches on long journeys into the provinces, and sometimes
even as far as Edinburgh. These announcements are not devoid of interest
and curiosity for us who live in the days of railways and fast steamers;
and so we quote the following from the _Mercurius Politicus_ of April
1, 1658:--
FROM the 26th day of April 1658, there will continue to go Stage
Coaches from the _George_ Inn, without Aldersgate, _London_, unto the
several Cities and Towns, for the Rates and at the times hereafter
mentioned and declared.
_Every Monday, Wednesday, and Friday._
To _Salisbury_ in two days for xxs. To _Blandford_ and _Dorchester_ in
two days and half for xxxs. To _Burport_ in three days for xxxs. To
_Exmaster_, _Hunnington_, and _Exeter_ in four days for xls.
To _Stamford_ in two days for xxs. To _Newark_ in two days and a half
for xxvs. To _Bawtry_ in three days for xxxs. To _Doncaster_ and
_Ferribridge_ for xxxvs. To _York_ in four days for xls.
_Mondays_ and _Wednesdays_ to _Ockinton_ and _Plimouth_ for ls.
Every _Monday_ to _Helperby_ and _Northallerton_ for xlvs. To
_Darneton_ and _Ferryhil_ for ls. To _Durham_ for lvs. To _Newcastle_
for iii£.
Once every fortnight to _Edinburgh_ for iv£ a peece--_Mondays_.
Every _Friday_, to _Wakefield_ in four days, xls.
All persons who desire to travel unto the Cities, Towns, and Roads
herein hereafter mentioned and expressed, namely--to _Coventry_,
_Litchfield_, _Stone_, _Namptwich_, _Chester_, _Warrington_, _Wiggan_,
_Chorley_, _Preston_, _Gastang_, _Lancaster_ and _Kendal_; and also to
_Stamford_, _Grantham_, _Newark_, _Tuxford_, _Bawtrey_, _Doncaster_,
_Ferriebridge_, _York_, _Helperby_, _Northallerton_, _Darneton_,
_Ferryhill_, _Durham_, and _Newcastle_, _Wakefield_, _Leeds_, and
_Halifax_; and also to _Salisbury_, _Blandford_, _Dorchester_,
_Burput_, _Exmaster_, _Hunnington_, and _Exeter_, _Ockinton_,
_Plimouth_, and _Cornwal_; let them repair to the _George_ Inn, at
_Holborn Bridge, London_, and thence they shall be in good Coaches
with good Horses, upon every _Monday_, _Wednesday_, and _Fridays_, at
and for reasonable Rates.
Public-domain text, read in full here on John Shaqi.
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