A History of Advertising from the Earliest Times.Sampson, Henry
History
A History of Advertising from the Earliest Times.
Sampson, Henry
Advertising -- History
This gay and dashing youth, whose pock-holes were possibly in those days
regarded as but beauty-spots, with the additional recommendation of
showing that their wearer had passed through the then dreaded and
terrible ordeal, was doubtless an idle apprentice travelling in the
direction since made famous by one who served his full indentures. Ugly
as the young gentleman just described may seem to the hypercritical
tastes of the nineteenth century, he, as we will presently show, is a
perfect beauty compared with any individual specimen picked out at
random from the long lists of criminals published in old newspapers.
From these lists some conception may be formed of the ravages of the
small-pox, and its effect upon the appearance of the great bulk of the
population. Every man and woman seems to have been more or less
marked--some slightly, some frightfully pitted or fretted, as the term
then was; yet even now we have every day instances of violent and
ignorant opposition to vaccination, an opposition which is loud-mouthed
and possessed of considerable influence over the lower orders, who are
led to believe that vaccination is the primary cause of all epidemic
disease, including that which it most professes to prevent.
About this time highwaymen, who during the wars were almost unknown,
began to exhibit a strong interest in the portable property of
travellers; and as they took horses whenever they could find them,
notices of lost, stolen, or strayed animals became frequent. It is much
to be feared that the dashing knight of the road, who robbed the rich to
give to the poor, is a complete myth, and that the thieves who infested
the highway were neither brave nor handsome, and not above picking up,
and keeping, the most trifling things that came in their way. The
quality of these riders may be guessed by means of the following, from
the _Mercurius Politicus_ of February 1659, the subject of which,
singularly different from the “prancing prads” of which enthusiasts have
written, seems to have been borrowed by one of them:--
A Small black NAG, some ten or eleven years old, no white at all,
bob-Tailed, wel forehanded, somewhat thin behind, thick Heels, and
goeth crickling and lamish behind at his first going out; the hair is
beat off upon his far Hip as broad as a twelvepence; he hath a black
leather Saddle trimmed with blew, and covered with a black
Calves-skin, its a little torn upon the Pummel; two new Girths of
white and green thread, and black Bridle, the Rein whereof is sowed on
the off side, and a knot to draw it on the near side, Stoln out of a
field at _Chelmsford_, 21 _February_ instant, from Mr _Henry Bullen_.
Whosoever can bring tidings to the said Mr _Bullen_, at _Bromfield_,
or to Mr _Newman_ at the Grocer’s Arms in _Cornhil_, shall have 20s.
for his pains.
Public-domain text, read in full here on John Shaqi.
A History of Advertising from the Earliest Times. — John Shaqi
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