A History of Advertising from the Earliest Times.Sampson, Henry
History
A History of Advertising from the Earliest Times.
Sampson, Henry
Advertising -- History
The _London Gazette_ now appears upon the scene, and this is noticeable,
because of all the papers started before, or for a very considerable
time after, this is the only one which has still an existence. It has
been stated by some writers to have first appeared at Oxford during the
time the Court took up its abode there, while the Great Plague was
raging, but that this was not so is shown by the following, which is
extracted from the _London Gazette_ of January 22, 1664, nearly twelve
months before the outbreak of the Plague. The fact is that during the
residence of the King and Court at Oxford, the official organ changed
its title, and was called the _Oxford Gazette_, to resume its original
name as soon as it resumed its original publishing office.[26]
A TRUE representation of the Rhonoserous and Elephant, lately brought
from the East Indies to London, drawn after the life, and curiously
engraven in Mezzotinto, printed upon a large sheet of paper. Sold by
PIERCE TEMPEST, at the Eagle and Child in the Strand, over against
Somerset House, Water Gate.
The ignorance of natural history at this time seems to have been
somewhat marvellous, and anything in the way of a collection of
curiosities was sure to attract a credulous multitude, as is shown by
another notice, published in the _News_ of a date close to that of the
foregoing. The articles are rather scanty, to be sure, but probably the
“huge thighbone of a giant,” whatever it was in reality, was in itself
sufficient to attract, to say nothing of the mummy and torpedo.
AT the Mitre, near the west end of St Paul’s, is to be seen a rare
Collection of Curiosityes, much resorted to and admired by persons of
great learning and quality; among which a choyce Egyptian Mummy, with
hieroglyphicks; the Ant-Beare of Brasil; a Remora; a Torpedo; the Huge
Thighbone of a Giant; a Moon Fish; a Tropic Bird, &c.
Evidently something must have been known of mummies, or how could the
exhibitor tell that his was a choice one? Our next item introduces us to
one of those old beliefs which are still to be found in remote parts of
the country. The King, like any mountebank or charlatan, advertises the
time when he will receive, for the purpose of giving the royal touch,
supposed to be sufficient to cure the horrible distemper. Surely he of
all people must have known how futile was the experiment; and it is
passing strange that a people who had tried, condemned, and executed one
king like any common man, should have put faith in such an announcement
as that published in the _Public Intelligencer_ of May 1664, which runs
as follows:--
WHITEHALL, May 14, 1664. His Sacred Majesty, having declared it to be
his Royal will and purpose to continue the healing of his people for
the Evil during the Month of May, and then to give over till
Michaelmas next, I am commanded to give notice thereof, that the
people may not come up to Town in the Interim and lose their labour.
Public-domain text, read in full here on John Shaqi.
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