A Unique Story of a Marvellous Career: Life of Hon. Phineas T. BarnumBenton, Joel
History
A Unique Story of a Marvellous Career: Life of Hon. Phineas T. Barnum
Benton, Joel
Barnum's American Museum; Barnum, P. T. (Phineas Taylor), 1810-1891; Circus owners -- United States -- Biography
By degrees the character of the stage performances were changed.
The transient attractions of the Museum were constantly
diversified, and educated dogs, industrious fleas, automatons,
jugglers, ventriloquists, living statuary, tableaux, gypsies,
Albinoes, fat boys, giants, dwarfs, rope-dancers, live "Yankees,"
pantomime, instrumental music, singing and dancing in great
variety, dioramas, panoramas, models of Niagara, Dublin, Paris,
and Jerusalem; Hannington's dioramas of the Creation, the Deluge,
Fairy Grotto, Storm at Sea; the first English Punch and Judy in
this country, Italian Fantoceini, mechanical figures, fancy
glass-blowing, knitting machines, and other triumphs in the
mechanical arts; dissolving views, American Indians, who enacted
their warlike and religious ceremonies on the stage--these, among
others, were all exceedingly successful.
No man ever understood the art of advertising better than Barnum.
Knowing that mammon is ever caught with glare, he took pains that
his posters should be larger, his transparencies more brilliant,
his puffing more persistent than anybody elses. And if he
resorted to hyperbole at times in his advertisements, it was
always his boast that no one ever went away from his Museum,
without having received the worth of his money. It used to amuse
Mr. Barnum later in life, to relate some of the unique
advertising dodges which his inventive genius devised. Here is a
fair sample, as he once told it:
"One morning a stout, hearty-looking man came into my
ticket-office and begged some money. I asked him why he did not
work and earn his living? He replied that he could get nothing to
do, and that he would be glad of any job at a dollar a day. I
handed him a quarter of a dollar, told him to go and get his
breakfast and return, and I would employ him, at light labor, at
a dollar and a half a day. When he returned I gave him five
common bricks.
" 'Now,' said I, 'go and lay a brick on the sidewalk, at the
corner of Broadway and Ann Street; another close by the Museum; a
third diagonally across the way, at the corner of Broadway and
Vesey Street, by the Astor House; put down the fourth on the
sidewalk, in front of St. Paul's Church opposite; then, with the
fifth brick in hand, take up a rapid march from one point to the
other, making the circuit, exchanging your brick at every point,
and say nothing to any one.'
" 'What is the object of this?' inquired the man.
" 'No matter,' I replied: 'all you need to know is that it brings
you fifteen cents wages per hour. It is a bit of my fun, and to
assist me properly you must seem to be as deaf as a post; wear a
serious countenance; answer no questions; pay no attention to any
one; but attend faithfully to the work, and at the end of every
hour, by St. Paul's clock, show this ticket at the Museum door;
enter, walking solemnly through every hall in the building; pass
out, and resume your work.' "
Public-domain text, read in full here on John Shaqi.
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