When the linen had been passed from one part of the audience to
another, and the excitement had subsided, the buyer of cotton dress
goods took the floor to explain the difference in price and values
between imported and domestic goods. Like the linen buyer, he contended
that the cheaper goods of domestic manufacture wear quite as well
and hold their colors quite as long as their imported cousins, the
difference being largely in sheerness and in design. There could be no
doubt, he admitted, that foreign cotton goods, like mulls, organdies,
lawns, veilings, etc., are more finely woven from more distinctive
designs than those made in American mills. But from economic reasons
and not from patriotism, he urged the woman of limited means to buy
summer fabrics of American manufacture.
“In preferring foreign fabrics,” he added, “you are only indulging
a taste for luxury, satisfying your desire to have fabrics of more
exclusive color and design than your neighbor. You won’t get one more
day’s wear for spending thirty per cent., even fifty per cent. more, of
father’s money.”
On the other hand, the buyer of woolens advised shoppers, especially
those who sought material for tailored suits, separate skirts and
one-piece serge dresses for hard wear, to give the preference to
foreign weaves, as these would withstand all bad weather conditions.
The buyer for flannels next took the floor, and many women were
surprised to learn that the all-wool flannel for petticoats and binders
for the layette, the all-wool shirts and stockings for the new baby,
represented a waste of father’s money. Wool and cotton mixed or wool
and silk will shrink less, wear longer and give more comfort to the
wearer than the coveted all-wool.
“Only don’t pay for fine cotton and wool what you would pay for
all-wool or silk and wool,” exclaimed the buyer, as she carried samples
of the different weaves from aisle to aisle.
The shoe buyer discussed the wearing qualities of different leathers
and explained how cheap shoes that did not fit are more expensive in
the end than higher priced shoes properly fitted. Also how the foot
changes at different ages and how the health and working capacity of
human beings are affected by so simple a factor as the shoes they wear.
But most interesting of all, to the average woman, was the illuminating
talk given by the buyer of suits, coats and blouses.
Public-domain text, read in full here on John Shaqi.
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