[7] αἳ μὲν ἄτεχνοί εἰσιν αἳ δ’ ἔντεχνοι. Cope, _Introduction_, page 150, translates “unscientific and scientific”; Welldon, “inartistic or artistic”; Jebb, “inartificial or artificial.” None of these translations is satisfactory in connotation. _Scientific_, or _artistic_, or _artificial_ suggests associations not borne out by the context and ultimately misleading. Aristotle says simply “means that lie outside of the art and means that lie within it.” The means that lie within are hardly, in fact or in his intention, _scientific_. They are _artistic_ in the broadest sense of being attainable by art, not in the narrower sense of belonging to fine art, nor in the colloquial sense of being pretty. _Artificial_ they are not at all, except when they are misapplied. [8] 1356 a. [9] 1356 a. [10] 1357 a. [11] 1356 a. [12] 1358 a. [13] 1358 b. [14] Of the various translations of Aristotle’s ἐπιδεικτικός, “demonstrative” is flatly a mistranslation, “oratory of display” is quite too narrow a translation, and “epideictic” is not a translation at all. The nearest word in current use is “_panegyric_,” which is right as far as it goes. But English use, though it lacks a single equivalent word, is none the less familiar with the thing. The kind of oratory that Aristotle means is the oratory of the Gettysburg Address, of most other commemorative addresses, and of many sermons. The French equivalent is _discours de circonstance_. [15] Chapter iv. 1359 a. [16] 1359 b-1360 a. [17] 1360 b-1361 b. [18] Chapter vi. 1362 a-1363 b. [19] Chapter vii. 1363 b. [20] Chapter viii. 1366 a. [21] Chapter ix. 1366 a-1368 a. [22] τὸ καλόν, treated again in Book II from the point of view of the audience. [23] Chapters x-xv. 1368 b-1377 b. [24] Chapter i. 1377 b. “In regard to πάθη and ἤθη, which move juries, the most important part is to know how these emotions are aroused and allayed. This alone, judging that it is none of their business, the rhetors have not borrowed from Aristotle, though they have borrowed everything else.” Philodemus, _Rhetorica_, trans. Hubbell, Transactions of the Connecticut Academy, vol. 23 (September, 1920), page 338.