[44] 1404 a. [45] At the close of this first chapter Welldon’s translation “rhetorical style” is misleading. Aristotle says, as Jebb correctly translates, “that style of which we are speaking,” i.e., prose style, the style of public address. “The other style,” he adds, “has been treated in the _Poetic_.” [46] 1404 b. [47] 1406 a. [48] τὰ ψυχρά. [49] 1406 b. [50] 1407 a. [51] Style (λέξις, _elocutio_) consists of: (1) choice of the right word (ἐκλογή, _electio_); (2) the movement, rhythm, or pace of sentences and clauses (σύνθεσις, _compositio_). Chapters v-xii deal with (2). [52] ὄγκος. Chapter vi, 1407 b. [53] Chapter vii, 1408 a. [54] Chapter viii, 1408 b. [55] The Greek word σχῆμα is quite general, applicable to any sort of guiding principle, outline, system, or plan. Our English words _outline_, _plan_, etc., though otherwise fairly equivalent, have visual, graphic, static associations quite foreign to the context. Aristotle’s images for style are drawn not from architecture or painting, but from music and other modes of movement. By _the_ diction he means—indeed, he says later—prose diction. [56] Literally, “all things are measured by number.” [57] λεκτικῆς ἁρμονίας. Cope and Welldon translate “conversational harmony.” The literal sense of the phrase is “speech harmony,” “harmony of diction, or of style”; but since Aristotle can hardly mean to say that the heroic measure lacks harmony of diction _in verse_, and since he is talking of prose, I translate “prose harmony.” Ἁρμονία may be taken either in the general or in the particular (musical) sense of harmony; but in the latter sense its application is restricted to melody. [58] 1409 a. [59] For a modern scientific discussion of prose rhythm see W. M. Patterson, _The Rhythm of Prose_, New York, Columbia University Press, 1916. See also Morris W. Croll, _The cadence of English oratorical prose_. Studies in Philology, 16:1, University of North Carolina, January, 1919. [60] Chapter ix, 1409 a.